Resort Reservation System

TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES – TAGUIG CAMPUS Project Proposal Resort reservation System Prepared by: Matitu, Ruel Llosa, Emmanuel A. MAAM: ANDONG Professor Project Proposal Project Title: Resort Reservation System Proponents: We the Computer Student’s make this Proposal for the purpose of Easy Access for the information of the Resort Reservation. Target Participants: All Customers that Looking for having A Vacation this Coming Summer. Objectives: To be Able to make a fast and complete services and information that provides your reservation.To be Able to make a Budget earlier for knowing the prices and cost that you may definitely pay. Project Description: Resort Reservation System is to be able to store the information from the customer and make them a reservation. This project is for the owner convenience, it will help saving all the information from the costumer into a database and manage the reservation properly. Graphical User Interface: + Functionali ty: Our System’s Main Function is when we started to Register on our Program and gave all Information such as our Name , Age and what Cattage that we wants o Reserved and Use. Our System will already make another GUI showing the compilation of reserved costumer information and when the owner wants to see the data of any of the reserved costumers it will show a Message Box showing the complete information of the costumer. If the user wants to save another reservation from a costumer he will just click the â€Å"New Reservation† on the menu strip likewise if he wants to have another inquiry he will just click the â€Å"New Inquiries†. It will show how much will be the reservation will cost after clicking the â€Å"Calculate† on the menu strip.All Information that they want to know on Resort Reservation System is already there by just clicking the â€Å"About† on the Menu Strip. We create this System to make our Customer Comfortable before taking up o n Reservation. Expected project result: If we accomplished to make this Proposal, This project will be used to apply it for the development of our Resort Management and improve the power of Technology. It makes also sense to those whom wants’ a partnership regarding on business.It may takes of many advantages in our Society and life will become easier to those whom looking for any Resort Reservation system. Justification: By Proposing this System, We can first say that the problem is when the Customer is looking for Reservation, By creating this system makes easy for all customer to know information about the capacity of the Resort by just clicking on this Program, We can say that All Information that they need to know whether its price and Capacity of Person’s, they manage and budget before taking up on Reservation Room or Resort. Let’s make Life Easier!

Future Goals of Nursing Essay

During my childhood and early teenage years, I can remember my English teachers asking things like â€Å"what do you want to be when you grow up?† and â€Å"What do you want to study in college?† As a child I would give a quick sentence or a couple of words of how I wanted to be a teacher, a counselor, or a marine biologist. As a student I have been expected to outline and prepare written papers about what I wanted to be when I grow up. My answers varied each and every year. I can remember many kids saying they wanted to become a nurse or a doctor. I can never remember wanting to become a nurse myself. It is through hearing the many stories I have heard from family members that are in the medical field and a sister that became a CAN and had planned to be a nurse that made me really begin thinking about nursing as a possible career. The further I learned and read about nursing, the more I was intrigued. I chose to take Health Occupations 1 at KEC this year, my senior yea r in High School. By the end of this course I will become a CNA. Through this experience, it has not only provided me a deeper look into the medical field, but also has given my hands-on experience. I have come to realize that working in this environment and doing some of the dirtiest jobs seems to be a natural fit for me. I have surprised myself at my ability to do some of the jobs that most dread. It is my personality to want to help others and be there for them during their hard times, being the medical field can allow me to do just that. I am aware that the training required to become a nurse is challenging and I am ready and willing to take this challenge on to get the training needed in order to become a nurse. I am excited about learning all that I need to learn. My future goal is to go through medical school, and become a Union Registered Nurse where I can help others and be in the midst of the medical field, which I love.

Selfridge Essay Example | Topics and Well Written Essays - 2000 words

Selfridge - Essay Example The impact of this culture cannot be underestimated. Corporate culture can be the "the hardest part of managing any enterprise...," and those companies that "know how to develop their cultures effectively enjoy significant advantages in both the productivity of their organizations and the quality of work life for employees" (Schulz 2001: 29). In Selfridges' management's approach, the company has set forth a corporate culture that, in part, seeks to bring personal responsibility into the workplace. This approach touches the needs of employees to engage in meaningful and responsible employment. A second notable result of the Selfridges' approach to culture is to provide for individual employee enrichment. The company actually accomplishes this by using the principle of job autonomy and team accountability to provide the individual worker with a sense of significant contribution to the final product. As each employee devotes himself to the process at hand, they are personally enriched by knowing that they are making a positive contribution to the overall operational goals of the organization; they see that the corporate goal is being accomplished through their own effort. This makes a significant impact upon the morale of the workforce because they are allowed to see the larger picture. They are not just employed in, for example, selling clothing. They are a part of a larger family that is supplying a valuable service to customers. Management, by choice or by necessity, oversees two types of HRM change; incremental change or the more dramatic transformational change (Conger, et. al 1999: 223). In the course of controlling the process, executives should seek to build and maintain an amicable and trustworthy change management methodology to ensure an enthusiastic workforce and a positive workplace environment. Management will never successfully implement an efficient transition if employees do not have confidence in them; yet they are vital in bringing about changes that impact the corporate culture: Organizations develop cultures that incorporate the values and practices of their leaders. Culture evolves through the accumulation of actions and events the members of an organization experience. Leaders-especially the organization's founders--play a key role in this evolutionary process. They, more than any other actor, are critical in structuring experiences within the group that point toward desired results. Leaders also emphasize some experiences over others and, in this way, further focus the acculturation process. (Fairholm 1994: 67) It is within the implementation of a new or altered culture-such as a change HRM approach-that employee confidence has its greatest impact on the workplace environment (Creech 1995: 35). It is a simple fact that HRM involves people talking to people. If management has been trustworthy and straightforward with its workers, they are going to be much more receptive to the changes that are being made. In a changing environment such as Selfridges, an executive or team leader that has a bad relationship with his people-or no relationship at all-could create an antagonistic

Environmental Studies - Air Pollution Essay Example | Topics and Well Written Essays - 750 words

Environmental Studies - Air Pollution - Essay Example Air pollution also affects the environment in that it causes visibility impairment, damages soil property and structure and most unfortunately, it harms the ozone which in turn changes the structure of the ecosystem Schenelle, Benedict and Alfred say (25), reduces the amount and rate of CO2 by plants .Ozone damage may also cause reduction in biodiversity. Vallero (54) mentioned that biologically, the effects of the air pollution are easily evident among animals who primarily feed on plants that have been affected by the effects of air pollution. The exact direct effect of air pollution on human beings has been hard to measure due to the exposure to other numerous pollution and early medical treatment. Since air pollution is usually in gaseous form it tends to move around easily and globally. Abiotic factors are usually non living things that exist in the environment that affect how living organisms live. Minerals, temperature, salinity, wind, air, light, soil conditions, cloud cover and water availability are some of the examples of the abiotic factors in an ecosystem. Air pollution inevitably affects the cloud cover which in turn regulates the intensity of light penetration to the atmosphere. This affects plants in that they are not able to make food and it also predisposes human beings to rickets. Contaminants in the air specifically carbon dioxide, nitrogen oxides and sulfur dioxide sometimes mix with molecules of water or rain to form acid rain. Acid rain is corrosive in nature, because of this it burns the plants sometimes to complete wither and death. â€Å"This rain also causes corrosion of infrastructure through rust, and weakening them which causes accidents that usually not anticipated†, says Holgate (13). Air pollution also affects the rainfall timing and sequence. Biotic factors are living organisms in the ecosystem. Fungus, bacteria, mammals, plants are some of the examples of ecosystem biotic factors. Air pollution determines which vegetati on grows properly and where. Most animals survive under specific weather conditions, but, air pollution has completely altered the temperature of specific places. Light penetration in aquatic bodies has affected the manner in which aquatic animals thrive in their environment. Human beings are known to release dangerous substances into the air which in turn affects them, animals and plant. Air pollution is becoming a great problem to the human race, especially the elderly and children who have slightly weaker respiratory systems compared to the entire demographic sects. Depletion of the ozone layer, smog presence in the environment and global warming are some of the major human facilitated air pollution as mentioned by Schnelle et al. (63). These adverse effects are known to cause numerous and sometimes rare diseases to human beings. Quite often these diseases are respiratory infections or skin diseases as mentioned by Holgate (35).Human beings are also involved in forums to design n ew rule and technology to reduce air pollution. The current environmental and conservation problems caused by air pollution include: Fossil fuel emission has led to depletion of the ozone layer. Excessive release of poisonous gases has led to destruction of wildlife Death of animals from fluoride toxicity. Respiratory and skin diseases on human beings Chlorosis in plants cause by overexposure to acid rain. Global warming. Deforestation. Some of the measure or steps to be taken to prevent or at least reduce the amount of air

Effect of Culture on Expatriates Work Performance Research Paper

Effect of Culture on Expatriates Work Performance - Research Paper Example Another reason why Fairmont failed to sustain its luster is due to its lack of emphasis towards the replacement of its traditional equipment, fixture, and fittings in order to keep abreast with the changing trends. Singapore city had remained economically vibrant over the past few years and thus had attracted both business travelers and tourists alike from across the borders at an increased pace. Demand had remained stable throughout the hospitality sector and hotel segment, but the hotel’s management had felt an alarming situation whilst its occupancy rate dropped immediately in times when the pressure from either group faded. In instances like the business holiday season, the occupancy rate dropped more abruptly compared to other industry players or far more than the industry rate. Likewise, as soon as the peak season for tourists diminished the rate drop for Fairmont surpassed that of its peers. Management is concerned regarding hotel’s obnoxious performance and fear s that if no prompt action is taken to bring in higher efficiency that would match the performance of its peers, it might have to face consequences like complete closure. Management is concerned regarding the prevalent obnoxious performance and fears that if no prompt action to bring in higher efficiency that would match that of its peers, it might have to face consequences like complete closure. So in order to implement and transform a strategy shift through change management, the solution is to be devised based on the current factors that relate to the business.

Entrepreneurship and venture creation Essay Example | Topics and Well Written Essays - 4250 words

Entrepreneurship and venture creation - Essay Example In the current scenario, concept of entrepreneurship has expanded, in terms of including social and political activity. Entrepreneurs are often regarded as leaders who are even denoted as risk takers. These leaders undertake risks so as to accomplish set goals and explore market opportunities. Entrepreneurs are even inclined towards planning, employing and organizing resources. There are two forms of entrepreneurial skills – to improve upon existing product line or design a completely new product. Changing mind set is also observed within entrepreneurs and this leads to formation of social entrepreneur, knowledge entrepreneur, political entrepreneur, etc. Successful entrepreneurs basically possess two important attributes such as team building skills and management skills (Audretsch and Lehman, 2005). A new business idea is also generated by Marvin Hill as per the case study. Marvin Hill in present scenario is a multi-millionaire. He has been able to deliver creative ideas and develop solutions for market based problems. Marvin Hill had worked for Ford Motor Company since six years and then he decided to shift towards building his new business. He was determined to design computer aided software for providing assistance to engineering projects. This CAD software was a relief for many large scale organizations that undertake engineering projects. MarvCAD Inc., had been able to acquire desirable profit margins within few years of its incorporation. The company was more inclined towards addressing critical issues related to engineering products. Software quality designed by Marvin Hill was much higher and it was user friendly. Users could easily work with CAD in terms of facilitating search capabilities, visual, proprietary and website content, audio, etc. The different pieces of this software were highly customized and modularized. It enabled users to attach add-ins as and when required.

Operations Management Essay Example | Topics and Well Written Essays - 250 words - 3

Operations Management - Essay Example a. Find breakeven points, X p. Mass Customization: 1, 260, 000 + 60 X = 120 X → X p = 21, 000 Intermittent: Repetitive: 1, 625, 000 + 55 X = 120 X → X p = 25, 000 Continuous: b. 1, 000, 000 + 70 X = 120 X → X p = 20, 000 1,960, 000 + 50 X = 120 X → X p = 28, 000 Find least-cost process at X = 24, 000 units. Fixed cost VC Units Mass Customization: 1, 260, 000 + 60 ( 24, 000 ) = 2, 700, 000 Intermittent: Repetitive: 1, 000, 000 + 70 ( 24, 000 ) = 2, 680, 000 1, 625, 000 + 55 ( 24, 000 ) = 2,945, 000 Continuous: 1,960, 000 + 50 ( 24, 000 ) = 3,160, 000 The least-cost process: Intermittent Process. c. 24,000 > 20,000 Yes: Anticipated Production Volume Intermittent Process Breakeven Point Annual Profit Using Intermittent Process: $120 ( 24, 000 ) − 2, 680, 000 = $200, 000 Answer: The intermittent process will maximize annual profit. Annual Profit: $200,000 A-20 CHAPTER 8.1 CX ( 2, 000 )( 2.5) + ( 5, 000 )( 2.5) + (10, 000 )( 5.5 ) + ( 7, 000 )( 5.0 ) + (1 0, 000 )( 8.0 ) + ( 20, 000 )( 7.0 ) + (14, 000 )( 9.0 ) = 6.67 2, 000 + 5, 000 + 10, 000 + 7, 000 + 10, 000 + 20, 000 + 14, 000 ( 2, 000 )( 4.5 ) + ( 5,000 )( 2.5 ) + (10, 000 )( 4.5) + ( 7,000 )( 2.0 ) + (10, 000 )( 5.0 ) + ( 20,000 )( 2.0 ) + (14, 000 )( 2.5 ) Cy With a financial calculator, enter the following: N = 10; I = YTM = 9%; PMT = 0.08 ï‚ ´ 1,000 = 80; FV = 1000; PV = VB = ? PV = $935.82. Alternatively, VB = $80(PVIFA9%, 10) + $1,000(PVIF9%, 10) = $80(6.4177) + $1,000(0.4224) = $513.42 + $422.40 = $935.82.

Research study Essay Example | Topics and Well Written Essays - 250 words

Research study - Essay Example This characteristic is a necessary component of teacher education programs. The problem that is being investigated is the subject of reflection of the professional vocational careers of educators in a tertiary educational institute environment. The dilemmas and issues which are discussed in the literature are the benefits and characteristics of reflection. Dewey (1933) said that teachers must reflect in order to properly deliver and implement the subject taught in their classes. Reflection is an answer to a previous event which entails learning, remembering, circumspection and introspection. The sample population was at a Liberal arts college in the Midwest. An autobiographical academic report was collected along with statistical information about the respondents. The statistical method which was applied was comparative analysis. The bias is the self perception of the respondents. The areas where future research could be conducted are upon the elements of self satisfaction within the psychological domain and the selections of the three respondents who did not fit into the status

Managing Products and Finance Assignment Example | Topics and Well Written Essays - 2500 words

Managing Products and Finance - Assignment Example Under a process cost system, the key points in costing are the various departments or processes in the production cycle. In a process cost system, the focal points in accumulating manufacturing costs are the individual production departments (or processes) involved in the production cycle. As a first step, the cost of raw materials, direct labour and factory overhead applicable to each department or process for a given period of time is compiled. Then the average cost of running a unit of product through each department is determined by dividing the total departmental cost by the number of units processed in that department during the period. When a product moves through two or more departments, the total unit cost of finished product is accumulated by tracing the costs of incurred in each department to the product as it moves from process to process. A basic objective of a process cost system is to determine the unit cost of direct materials, direct labour and overhead for each manufacturing process or department. These unit costs become the basis for valuing inventories and for tracing the flows of costs though the departmental work in process accounts and finally to finished goods inventory and to cost of goods sold (Meigs & Meigs, p1022-1033). To assess all the processes through whi... To evaluate the favorable and unfavorable variances determining labor capacity and efficiency. To inspect the reasons behind the unfavorable labour efficiency variance and total direct labour variance. To assess all the processes through which the production of the three doors passes in order to depict the correct picture of the process of production and the space occupied by joinery business comprising 5 units for every step involved in the production. To critically figure out the causes resulting into the tightening of joinery shop and to examine the existing shop layout. To gather the required data and information necessary to visualize the positioning and placement of machines used in the process of production within the joinery shop. To put forth suggestions for changes in the process and procedures within the joinery shop outlet to make it sufficiently spacious to carry out the process of production in different units of the shop. This study would help the company to reassign space to different units of joinery shop as appropriate and required for the process to be completed properly. Suggestion and Reason for Extending the Study The report has been extended to the study of process and procedures of materials and goods moving between the different estate units in order to give a complete account of the space occupied by different units through which the production of the three doors passes. This analysis has been considered necessary for an investigation into the effectiveness of product management being carried out by the company. The company did not have any provisions for product management at the outset. After having invested in a combined thicknesser and planer, the

Read and decide Essay Example | Topics and Well Written Essays - 2500 words

Read and decide - Essay Example Nevertheless, over 60 percent of UK residents are registered members of assorted libraries including local public or private libraries, educational institutions, and prisons in addition to enrolling online within their homesteads (EMAC, 2003). The Department for Culture, Media and Sport (DCMS) (2004) has underlined three major objectives including encouraging a reading culture and casual scholarship; access to ICT skills and facilities including government systems; and dealing with the socially neglected groups to integrate them into mainstream communal structures. Although reading is predominantly a private individual affair savouring varied verbal prose, it subsequently induces persons to seek sharing this pleasurable experience with others including friends, workmates or online friends, thus has enabled libraries that offer online access expanded reach as their clients or groups share the fantastic experience. Municipal authorities have been charged with the responsibility of operating and improving public libraries in the UK under the Public Libraries and Museums Act 1964. There were 4,759 permanent public libraries and 693 mobile units, in addition to 19,136 service areas stationed in diverse locations like health centres and jails all over Britain by 1997. These public libraries have served as a learning forum for communities with many people preferring them for obtaining information and study to universities hence the adage ‘universities in the streets’ (Bennett, 2001). To enhance ICT skills among the library patrons, most public libraries have established Open Learning Centres that engage staff who are able to impart knowledge to the unskilled patrons. Nonetheless, the Library Association has called for a formal standardised scheme to ensure the correct and appropriate skills are taught. This would

Fast food Essay Example for Free

Fast food Essay Department of Finance, Lahore Business School, The University of Lahore Department of Marketing, Lahore Business School, The University of Lahore * E-mail of the corresponding author: farzan. [emailprotected] com Abstract Fast food is convenient and tasty though it prepared with low nourishing or unhealthy ingredients. This paper focused on intensity of fast food trend and its effect on Pakistani society. Previous studied had reviewed to rationalize the results. Questionnaire had utilized as a data collection instrument. Microsoft Excel had used for tabulation and graphs while SPSS for descriptive and inferential analysis. Results showed that youngsters spend more money on junk food. Nuclear and Joint both family systems like fast food due to its taste. People like to eat fast food, outside their homes. Hunger can be satisfied with fast food. Moreover, fast food is not a cost effective mean. Fast food also used for the sake of enjoyment and fun. It is also evaluated that prolonged use of fast food is also a cause of health problems, obesity, indigestion problem and high cholesterol. Due to good taste and fluent availability people prefer fast food over home cooked food. Fast food is also a major cause of avoiding proper nutrition. People prefer fast food at their workplace due to their busy schedules. Age and Education have negative correlation with the likeness, consumption and spending money on fast food. However, with the increase in income there will be more likeness toward fast food. Keywords: Fast food, Obesity, high cholesterol, Junk food 1. Introduction Fast food denoted as food that can be cooked and dished up swiftly. Theyre admired as they serve filling foods that taste fine with low expenditures. Nevertheless, the food is frequently made with cheap items such as high fat beef, classy grains and added sugar fats, rather than nourishing ingredients, for instance, lean meats, fresh fruits, and vegetables. In earlier period people used to consume vigorous, freshly ready food with their relatives in the residence. Nowadays though, several people, mainly young people, have a preference to consume junk food such as hamburgers, fried chicken, Shawarma, or pizza. There are various causes for the fame of fast food. One of the major reasons is the modifying in standard of living. Many people functioning long hours, shifts, or comprehensive school days. They don’t have time to discover ingredients or organize good food. A further reason is the enormous number of young, well off people. In most of countries larger amount of people are young population so they spend more money on fast food. Fast food restaurants regularly target kids with television and Internet promotion. Children meals with bright covering and mini toys appeal to young children, but they are loaded with fat, sodium and additional sugars. The rise of babyhood fatness and other ailments such as diabetes may be connected to the lofty fat and sodium content of these detrimental fast food meals. The ill consequence of fast food and the probable hazard that it possesses by its usual eating is outrageous. Chubbiness, increase in cholesterol levels, dietary deficiencies, cardiac disorders, loss of muscle mass, depression, sexual dysfunction, asthma, strokes, type 2 diabetes, cancer (kidney / uterine / colon / breast / esophagus), liver disease, and cardiovascular diseases can all be caused by eating fast food on a regular basis. Advertising is a gigantic wickedness when it comes to junk. Businesses take benefit of this tool to attract kids, particularly with good deals and offers on food ordered. Television ads and those in print have a way of creeping up on children right down to when theyre toddlers, building upon brand devotion before they can even get the name right of the burger their sinking their little teeth into. Fast food, though it is expedient and a delicious addition to a diet, can have serious health and communal effects. People should learn to choose fast food cautiously. Not all snack food is bad. Today, progressively fast food restaurants are offering improved options and new menu items. This paper reviews the trend and effects of fast food on the society of Pakistan. 1 Food Science and Quality Management ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online) Vol . 11, 2013 www. iiste. org 2. Literature Review The fast food business, initially conceived in Southern California during the 1940s, not only changed the eating habits of Americans, but also those in several other countries around the world, plus Asian countries (Schlosser, 2001). Fast food utilization increased radically in Pakistan. Aspects having impact on customers food choices are; attraction for eating out, socialization, urbanization, taste for college and university students, expediency for dualincome families in Pakistan, and numerous other (Baig and Saeed, 2012). Globalization has influenced the manufacturing and processing of food plus its sales, arrangements and utilization and with growing relative significance of snacks, burgers, pizzas and fizzy drinks, people are snacking in a new way. Urbanization is also one of the issues leading to alter lifestyles and augmented income and sovereignty of young people, as it had been stated that requirement for food is related with the lifestyle of urban areas (Pingali, 2004). Utilization of western style food increased as the income level of developing countries increased (Regmi and Dyck, 2001). A study carried out by a group of researchers in Houston illustrated that just 3% of kids’ meals offered at a range of fast food restaurants met dietary standards describe by the National School Lunch Program (Wood, 2009). Research also evaluated that those who ate fast food at home were more probable to be heavy (MacFarlane et al. , 2009). The researchers also showed that those students who attended school close to fast food restaurants were heavier than their corresponding persons who attended school not next to a fast food restaurant (Davis and Carpenter, 2009). Howard, Fitzpatrick and Fulfrost (2011) sought to find associations between schools located near fast food restaurants, convenience stores, and supermarkets and the rates of overweight students in California. In Turkey just 15% of participants reported consuming the recommended daily amount of fruits and vegetables. Nearly one-third of participants said that they choose junk food or fast food as a daily snack, and the same number also reported having fast food once or more daily (Akman et al. , 2010). Goyal and Singh (2007) estimate importance of various factors affecting the choice of fast food outlets by Indian young consumers. They indicate that the young Indian consumer has passion for visiting fast food outlets for fun and change but home food is their first choice. They feel homemade food is much better than food served at fast food outlets. Lots of people take pleasure in eating fast food every day, although they might have never recognized about its terrible effect to their health. One of the syndromes that causes from consuming fast food is cancer (Serve et al. , 1980). Shockingly, the anticipated causes of cancer in the U. S. in 1993 demonstrated that the cause from diet because of high fat and fried food to create cancer can be about 25 % (Watson Mufti, 1995). Policy makers in numerous cities have countered by limiting the accessibility or content of fast food, or by requiring posting of the caloric content of the meals (Abdollah, 2007; Mcbride, 2008; Mair et al. 2005). Jekanowski, Binkley, and Eales (2001) inspected the effect of price, income, and demographic uniqueness on fast food. Ekelund and Watson (1991) also found that fast food utilization was empirically associated to opportunity costs of the household. 3. Objectives This research has following objectives: 1. 2. 3. To find out the intensity of fast food trend in Pakistan. To corroborate the effects of fast food on people of Pakistan To verify the association of demographics with research questions 4. Methodology Data had been conducted using questionnaire as a data collection instrument. Questionnaire included close ended questions for the convenience of respondents. Most of the questions were on Likert Scale ranging from â€Å"strongly disagree to strongly agree†. Data had been collected from 398 respondents, who belong to different demographics. Simple random sampling as a sampling technique had selected. There SPSS and Microsoft Excel had used to complied the results. Microsoft Excel for tabulation and graphs while SPSS for descriptive and inferential analysis. 5. Empirical Results Results has presented graphically, descriptively and inferentially. 2 Food Science and Quality Management ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online) Vol . 11, 2013 www. iiste. org 5. 1 Graphical Presentation Data has also shown by using graphs to demonstrate more expediency in viewing results. Chart No. 1: Time of Buying Fast Food What time would you normally buy fast food? before 12 pm between 12 to 3 pm between 3 to 6 pm between 6 to 9 pm 10 pm or later. Above pie chart (chart no. 1) shows that people normally buy fast food between 6 pm to 9 pm as it covers the maximum portion in the chart. However, the least portion shows that very few people buy fast food before 12 pm. Chart no. 2: Reason of eating fast food Reason of eating fast food Nuclear Joint Bar chart (Chart no. 2) shows that mostly people eat fast food due to its taste. Bars show that there was greater nuclear family system than joint family system. However, in case of price as the reason of eating fast food, joint family system have taller bar. 5. 2 Descriptive Analysis. Now there is descriptive analysis of data using frequency and their percentages. 3 Food Science and Quality Management ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online) Vol . 11, 2013 www. iiste. org Table No. 1: Descriptive Analysis of Research Questions Strongly Disagree Research Questions Mostly people like fast food Usually people like to eat fast food outside Fast food is a status symbol Hunger can be satisfied by fast food Every type of people eats fast food Fast food saves cost Almost every member of the family like fast food You eat fast food just for the sake of fun enjoyment. People prefer fast food over continental food Fast food is a cause of high cholesterol Fast food is a major cause of obesity Most of people face indigestion problem due to fast food eating Prolonged use of fast food causes major health problem People prefer fast food over home cooked food due to taste and fluent availability Fast food is a major cause of avoiding proper nutrition Most of people prefer fast food at their workplace Most of the people are addictive to fast food F Disagree % F % Neutral F % Strongly Agree Agree F % F % Total F % 21 5. 3 27 6. 8 85 21. 4 153 38. 4 112 28. 1 398 100 18 4. 5 58 14. 6 69 17. 3 164 41. 2 89 22. 4 398 100 46 11. 6 110 27. 6 83 20. 9 119 29. 9 40 10. 1 398 100 36 9 82 20. 6 80 20. 1 158 39. 7 42 10. 6 398 100 39 9. 8 119 29. 9 100 25. 1 98 24. 6 42 10. 6 398 100 93 23. 4 178 44. 7 62 15. 6 51 12. 8 14 3. 5 398 100 32 8 81 20. 4 68 17. 1 157 39. 4 60 15. 1 398 100 24 6 50 12. 6 77 19. 3 169 42. 5 78 19. 6 398 100 40 10. 1 129 32. 4 116 29. 1 62 15. 6 51 12. 8 398 100 13 3. 3 42 10. 6 72 18. 1 162 40. 7 109 27. 4 398 100 22 5. 5 41 10. 3 89 22. 4 146 36. 7 100 25. 1 398 100 12 3 48 12. 1 110 27. 6 150 37. 7 78 19. 6 398 100. 17 4. 3 47 11. 8 67 16. 8 160 40. 2 107 26. 9 398 100 57 14. 3 85 21. 4 67 16. 8 121 30. 4 68 17. 1 398 100 21 5. 3 46 11. 6 71 17. 8 163 41 97 24. 4 398 100 14 3. 5 53 13. 3 91 22. 9 171 43 69 17. 3 398 100 20 5 48 12. 1 94 23. 6 153 38. 4 83 20. 9 398 100 Table no. 1 shows that most of the people liked to eat fast food. Usually people are fond of eating fast food outside. Whether fast food a status symbol or not, final results cannot be concluded as there is minimal difference between agree and disagree responds. Most of the people agreed that hunger can be satisfied by fast food. Respondents disagreed about eating fast food by every type of people. Fast food does not save any cost as retorting by respondents. Most of the respondents agreed that almost every member of the family like fast food. Fast food also used for the sake of enjoyment and fun. People do not prefer fast food over continental food. Prolonged use of fast food is also a cause of health problems, obesity, indigestion problem and high cholesterol. Due to good taste and fluent availability people prefer fast food over home cooked food. Fast food is also a major cause of avoiding proper nutrition. People prefer fast food at their workplace. Moreover, fast food is also an addiction for most of the people. 5. 3 Inferential Analysis To verify the results inferentially Pearson’s Chi-Square and Correlation has applied. Age, Education and Income has chosen from demographics to corroborate their association with research questions. 4 Food Science and Quality Management ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online) Vol . 11, 2013 www. iiste. org Table no. 2: Pearson’s Chi-Square and Correlation Demographics Age Education Income Research Questions Mostly people like fast food. People spend almost 25% of their income on fast food Every type of people eats fast food Fast food is a major cause of obesity Most of people face indigestion problem due to fast food eating Prolonged use of fast food causes major health problem Most of the people are addictive to fast food Mostly people like fast food People spend almost 25% of their income on fast food Most of people face indigestion problem due to fast food eating Prolonged use of fast food causes major health problem Mostly people like fast food Chi-Square 0. 007 0. 000 0. 002 0. 019. Correlation -0. 199 -0. 285 -0. 048 -0. 103 0. 006 0. 003 0. 048 0. 036 0. 005 -0. 171 -0. 143 -0. 126 -0. 172 -0. 113 0. 002 0. 047 0. 017 -0. 08 -0. 06 0. 021 Table no. 2 shows demographics association with research question. However, only significant values have opted for succinct review. Age has association with likeness of fast food by most of the people. It has negative correlation with age. This means with the increase in age there is less likeness of fast food. Spending almost 25% of income on fast food has also associated with age with negative correlation. People spend less money on fast food with the increase in age. Moreover, as the older people hesitate to consume fast food so there are less health problems in older people as compared to younger ones. Education is also associated with likeness of fast food. It shows negative correlation which means with the increase of education there is less likeness of fast food. Higher educated people also spend less wealth on fast food. Moreover, educated people are well aware of fast food affects on health so they have less health problems as compared to less educated people. Furthermore, income is also associated with likeness of fast food. It shows positive correlation so with the increase in income level there is greater likeness toward fast food. 6. Discussions Fast food is convenient and tasty though it prepared with low nourishing or unhealthy ingredients. Hamburgers, fried chicken, Shawarma, or pizza are famous junk foods. People with much busy schedule mostly consume this type of food. Core population, who eat fast food and spent money on it vigorously are youngsters. Fast food companies are targeting kids and youngster through great promotion strategies, delicious recipes and attractive advertisement. There are much greater side effects of fast food and people are unaware of its ill consequences. Chubbiness, increase in cholesterol levels, dietary deficiencies, cardiac disorders, loss of muscle mass, depression, sexual dysfunction, asthma, strokes, type 2 diabetes, cancer (kidney / uterine / colon / breast / esophagus), liver disease, cancer and cardiovascular diseases can all be caused by eating fast food on a regular basis. Many researchers worked on fast food. They find out the origin, effects and consequences of junk food. The aspects having impact on customers food choices are; attraction for eating out, socialization, urbanization, globalization, taste for college and university students, expediency for dual-income families, and numerous other. Researchers also evaluated that about one-third population consume fast food. The results of this research showed that in Pakistan normally people used to eat and buy fast food between 6 pm to 9 pm. In Pakistan Nuclear family system and joint family system both consume fast food due to its taste. Joint family system is more conscious about price than nuclear family system. Most of people like fast food and prefer to eat outside their homes. According to MacFarlane et al. (2009) the people who ate fast food at home were more probable to be heavy. Therefore, eating outside is bit better option. Whether fast food a status symbol or not, final results cannot be concluded as there is minimal difference between agree and disagree responds. Most of the people agreed that hunger can be satisfied by fast food as there are many 5 Food Science and Quality Management ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online) Vol . 11, 2013 www. iiste. org fatty and oily ingredients. Junk food cannot be eaten by every type of people. People who are health conscious do not prefer to eat this kind of food. Results also showed that fast food does not save cost. There are many expensive deals with offered by most of the restaurants which target high income families. Almost every member of the family like fast food, this fact is almost true for nuclear family system. As in nuclear family system most of the family members are youngsters. Fast food also used for the sake of enjoyment and fun. This result is related to the research by Goyal and Singh (2007) who indicate that the young consumer has passion for visiting fast food outlets for fun and change. However, people use continental food over fast food. Prolonged use of fast food is also a cause of health problems, obesity, indigestion problem and high cholesterol. Due to good taste and fluent availability people prefer fast food over home cooked food; this result is contradictory to the research by Goyal and Singh (2007) who evaluated the preference of homemade cooking by people. Fast food is also a major cause of avoiding proper nutrition. According to Akman et al. (2010) 15% population is consuming the recommended daily amount of fruits and vegetables. Nearly one-third of participants choose junk food or fast food as a daily snack, and the same number also reported having fast food once or more daily. People prefer fast food at their workplace due to their busy schedules. Moreover, fast food is also an addiction for most of the people. The results are also validated inferentially by using Pearson’s Chi-square and correlations to ensure demographics association with research questions. Only three demographics have selected, i. e. age, education and income. Age has association with likeness of fast food by most of the people with negative correlation. This means with the increase in age there is less likeness toward fast food. Spending almost 25% of income on fast food has also associated with age with negative correlation. People spend less money on fast food with the increase in age as youngsters have more passion toward it. Moreover, as the older people hesitate to consume fast food so there are less health problems in older people as compared to younger ones due to consumption of fast food. Education is also associated with likeness of fast food. It shows negative correlation which means with the increase of education there is less likeness of fast food. Higher educated people also spend less wealth on fast food. Moreover, educated people are well aware of fast food affects on health so they have less health problems as compared to less educated people. Additionally, income is also associated with likeness of fast food. It shows positive correlation so with the increase in income level there is greater likeness toward fast food. This outcome is interrelated with the research by Regmi and Dyck (2001) who evaluated that utilization of western style food increased as the income level of developing countries increased. 7. Conclusion. Fast food is convenient and tasty though it prepared with low nourishing or unhealthy ingredients. Youngsters spend more money on junk food. Fast food companies are targeting kids and youngster through great promotion strategies, delicious recipes and attractive advertisement. There are much greater side effects of fast food and people are unaware of its ill consequences. It can tend to many detrimental diseases. People consume fast food between 6 pm to 9 pm. Nuclear and Joint both family systems like fast food due to its taste. People like to eat fast food, outside their homes. Hunger can be satisfied with fast food. Moreover, fast food is not a cost effective mean. Fast food also used for the sake of enjoyment and fun. It is also evaluated that prolonged use of fast food is also a cause of health problems, obesity, indigestion problem and high cholesterol. Due to good taste and fluent availability people prefer fast food over home cooked food. Fast food is also a major cause of avoiding proper nutrition. People prefer fast food at their workplace due to their busy schedules. Moreover, fast food is also an addiction for most of the people. Age and Education have negative correlation with the likeness, consumption and spending money on fast food. However, with the increase in income there will be more likeness toward fast food. 8. Limitations and Suggestions Due to less finance data had been collected only from one city of Pakistan, i. e. Lahore. Futuristic researchers must cover other cities, particularly major cities of Pakistan for better results. Some other sampling techniques can also be applied. 6 Food Science and Quality Management ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online) Vol . 11, 2013 www. iiste. org 9. Recommendations It is recommended that fast food restaurants should use healthy ingredients in making of fast food. Parents should keep an eye on the diet of their children. Excess and prolonged use of junk food can have many ill consequences. Moreover, policy makers should limit or ban the unhealthy fast food restaurants. Media should spread awareness among people about the side effects of fast food. References Abdollah, T. (2007) A Strict Order for Fast Food. Los Angeles Times, A-1, Akman, M. , Akan, H. , Izbirak, G. , Tanriover, O. , Tilev, S. , Yildiz, A. , Hayran, O. (2010). Eating patterns of Turkish adolescents: a cross-sectional survey. Nutrition Journal, 967. Baig, A. K. Saeed, M. (2012). Review of Trends in Fast Food Consumption. European Journal of Economics, Finance and Administrative Sciences. 48. 77-85. Chang, H. , and Nayga, R. r. (2010). Childhood obesity and unhappiness: The influence of soft drinks and fast food consumption. Journal of Happiness Studies, 11(3), 261-275. Davis, B. , Carpenter, C. (2009). Proximity of Fast-Food Restaurants to Schools and Adolescent Obesity. American Journal of Public Health, 99(3), 505-510. Ekelund, R. B. Jr. , Watson, J. K. (1991). Restaurant Cuisine, Fast Food and Ethnic Edibles: An Empirical Note on Household Meal Production. Kyklos, 44(4), 613-27. Goyal, A. , Singh, N. P. (2007). Consumer perception about fast food in India: an exploratory study. British Food Journal, 109(2), 182–195. Howard, P. H. , Fitzpatrick, M. , Fulfrost, B. (2011). Proximity of food retailers and rates of overweight ninth grade students: an ecological study in California. BMC Public Health, 11(1), 68-75. Jekanowski, M. D. , Binkley, J. K. , Eales, J. (2001). Convenience, Accessibility, and the Demand for Fast Food. Journal of Agricultural and Resource Economics, 26(1), 58-74. MacFarlane, A. , Cleland, V. , Crawford, D. , Campbell, K., Timperio, A. (2009). Longitudinal examination of the family food environment and weight status among children. International Journal of Pediatric Obesity, 4(4), 343352. Mair, J. , Pierce, M. , Stephen, T. (2005). The Use of Zoning to Restrict Fast Food Outlets: A Potential Strategy to Combat Obesity. The Center for Law and the Public’s Health at Johns Hopkins and Georgetown Universities. Mcbride, S. (2008). Exiling the Happy Meal, Wall Street Journal. Pingali, P. (2004). Westernization of Asian diets and the transformation of food systems: implications for research and policy. ESA Working Paper No.04-17, FAO, Rome, Italy. Regmi, A. Dyck, J. (2001). Effects of Urbanization on Global Food Demand. USDA FAS, WRS-01-1. Schlosser, E. (2001), Fast Food Nation. New York, NY: Houghton Mifflin Serve, A. W. (1980). Chemicals Work and Cancer. London: Nelson. Watson, R. Mufti, I. (1995). Nutrition and Cancer Prevention. Florida: CRC Press. Wood, M. (2009). Kids, Fast Food Obesity. Agricultural Research, 57(9), 20-21. 7 This academic article was published by The International Institute for Science, Technology and Education (IISTE). The IISTE is a pioneer in the Open Access Publishing service based in the U.S. and Europe. The aim of the institute is Accelerating Global Knowledge Sharing. More information about the publisher can be found in the IISTE’s homepage: http://www. iiste. org CALL FOR PAPERS The IISTE is currently hosting more than 30 peer-reviewed academic journals and collaborating with academic institutions around the world. There’s no deadline for submission. Prospective authors of IISTE journals can find the submission instruction on the following page: http://www. iiste. org/Journals/ The IISTE editorial team promises to the review and publish all the qualified submissions in a fast manner. All the journals articles are available online to the readers all over the world without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself. Printed version of the journals is also available upon request of readers and authors. 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Body Image And Eating Behaviour Psychology Essay

Body Image And Eating Behaviour Psychology Essay The complex relationship between body image and eating behaviour have become a major research. Eating practices vary around the world .There is a rapid change in culture due to fastest means of communication. This swing of culture has created affects in developing cultures of Asia, including Pakistan.An ideal figure of extra skinny and underweight model is causing stress and psychological disruption in eating behaviour of both genders. All individuals in their life are conditioned to turn to food for satisfaction and reinforcement. In the college years ,these reinforcements become risky, hazardous and harmful.An evidence found from the fact that after obesity and asthma, the most ordinary chronic illness among youth is disordered eating. (Muazzam Khalid 2008) Evaluating own body individually through related feelings and attitudes is body image. The persistent and obsessive search for weight loss in the course of excessive diet is eating disorder behaviour, which results in an unbalanced diet both quantitatively and qualitatively (Boschi et al., 2003). Many researchers found number of sources of eating disorder.body image is the major source which plays important role in contributing to aquire an eating disorder.The mental image we hold of our bodies including both perceptions and attitudes is known as body image. Having a negative body image can take many forms through cognitive, behavioral, perceptual, and affective manifestations . Feelings of depression, sadness, humiliation, guilt, and stress occurs due to exposure to images of thin models. The amount of satisfaction people have with their body as a whole and as separate parts is body cathexis. Self-esteem and body image is essential part according to many researchers.People compare themselves with others that effects their body image perceptions and force them to diet and exercise excessively.The cycle of lowering their body image could possibly change their clothing choices as well.(Hill,1999) Many young people undergo from disturbed eating behaviours such as dieting and striving for thinness. Many variables are related to self-satisfaction and to their effects on eating behaviour, eating attitudes and body image dissatisfaction or satisfaction. They also affect many areas of emotional function in young people including depression and nervousness and leading to lack of confidence. (Zofiran et al.,2010) According to Monir et al. (2010) eating disorder is more common among overweight-obese adolescents of high social class and they conclude that social background, obesity, pessimistic body image and depression are the main risk factors for developing eating disorder. During adolescence, people are assuming responsibility for their own eating habits, attitudes and behaviours. In fact, attitudes play a significant role in the adoption and maintenance of a range of healthiness and nutritional behaviour that is patterns of eating and time intervals. Awareness about healthy foodstuff choices and food safety can be predisposing factors for recovering eating habits and to adopt a healthy diet, although it is inadequate to motivate healthy eating. Factors that influence eating behaviours need to be better understood to develop helpful diet interventions tailored to persons to improve their healthy eating. Hence, determinants such as behaviour, attitudes, self-efficacy, barriers to change and the meaning of healthy and unhealthy diet and food must be considered. (Turconi et al., 2006) Eating disorders represent severe disruptions in normal eating patterns. The two main diagnoses of eating disorders are anorexia nervosa and bulimia nervosa. Obesity is not mentioned as a disorder. Individuals with anorexia nervosa have a fear of gaining weight, becoming fat, and refuse to maintain a normal weight. Those suffering from bulimia nervosa engage in over-eating episodes, binge eating, and perform acts that rid the food from their system, such as purging. Some anorexics or bulimics will use laxatives or vomit to counter their over-eating.Individuals with eating disorders are very restrictive about their diet and weight, while desiring the approval of others.(Hill,1999). Anorexia Nervosa  ,an eating disorder categorized by rejection to maintain a healthy body weight, an obsessive fear of gaining weight, and an unrealistic perception of existing body weight. On the other hand, some patients can undergo from anorexia nervosa unconsciously. These patients are classified under atypical eating disorders. Anorexia can cause menstruation to stop, leads to bone loss or loss of skin integrity. It greatly stresses the heart, increasing the risk of heart attacks and related heart problems. The risk of death is greatly increased in individuals with this disease. Social pressures in society and media play an important role in individuals obsession on their outer appearance. The most underlining factor researchers are starting to take notice of is that it may not just be social, but it could also be related to biological and genetic components. Bulimia  characterized by recurrent binge eating followed by compensatory behaviours such as purging. (Fairburn, 1997 ) Makino, Tsuboi and Dennerstein, (2004) found that eating disorders, namely anorexia nervosa and bulimia nervosa, are characterized by clinical disturbances in body image and eating behaviours. For example, anorexia nervosa sufferers have the feeling of being fat even when emaciated. They deny the seriousness of low body weight and have a morbid fear of weight gain with the relentless pursuit of thinness. Bulimia nervosa is defined by an overvaluation of weight shape and the behavioural symptoms of recurrent binge eating accompanied by purging and fasting there have been many reports about eating disorders in Western countries in the late 20th century. It has been claimed that those with eating disorders have mostly been white women and that few cases have been seen in non-Western countries other than Japan. Recently, eating disorders have been reported in non-Western countries, such as the Middle East and the Peoples Republic of China. These recent studies suggest that the prevalence of eating disorders has been rising among non-Western countries as well. However, eating disorders may present differently in different cultures, and diagnostic criteria based on Western norms may not always be appropriate. One of the reported explanations for the development of eating disorders is the social pressure resulting from the standards of female beauty imposed by modern industrial society or Western culture. The increasing globalization and exposure to Western media have been suggested to increase the rate of eating disorders in non-Western countries. Eating disorders are more common in women than men. More men have started entering treatment centers for eating disorders now than in the past. College students have a higher risk of developing an eating disorder, and female students are at an even higher risk. While competing to do well in class, they may also be in competition to be the most attractive.(Hill,1999). College-aged women tend to suffer more often from lower body images as well. One study showed that 61% of college women were participating in severe or subtle actions to manage their weight .Other researchers report that a womans body image may be a more vital factor in developing an eating disorder than her actual weight. Objectified body consciousness is the extent to which a woman focuses more on her appearance rather than her internal characteristics. This type of consciousness has three different categories: body surveillance, internalization of cultural body standards, and beliefs about appearance control. Body surveillance, which involves the idea that a womans body is to be desired by men, is the main factor inobjectified body consciousness. Therefore, women will constantly survey their bodies to confirm their adherence to cultural norms. Women begin to see their bodies as outside onlookers . Surveying ones body constantly can lead to a lowered body image and possibly to beco ming vulnerable enough to develop an eating disorder. Internalization of cultural standards occurs when the social standards seem to be coming from within rather than as external pressures. The standards have been integrated and now are part of their lives. This makes one extremely vulnerable and more willing to abide by them. As previously addressed women are experiencing societal pressures constantly. This can lead to the experiencing of multiple negative emotions. Finally, responsibility for appearance is the belief that women are responsible for how their bodies look. They have the power to make their bodies beautiful or unattractive. This leads to the constant judgment of their bodies. Judging ones body also can lead to a lowering of body image and becoming at risk for developing an eating disorder. One study found that the more negative a womans objectified body consciousness is, the higher the eating disorder symptoms (Tylka, 2004). The notion of ideal body image directly impacts a persons body image satisfaction or dissatisfaction. Body image satisfaction refers to ones personal body image being akin to ones concept of his/her ideal body image. Ones ideal body image represents the physical ideal that one seeks to copy, be that a high-fashion model, celebrity, movie star, fitness professional, or other such role model. Body image dissatisfaction refers to the level of ones personal body image differs from ones perceived ideal body image or ones individual feelings of dissatisfaction with ones physical look. Body dissatisfaction is a precursor for negative self-perception or self-worth and can lead to the increase of eating disorders. (Martin, 2010). Having a deformed body image among teenage girls has been related to the development of dysfunctional eating patterns and even disorders such as anorexia nervosa, bulimia nervosa, or binge eating disorder for girls brings with it characteristics often perceived as less worthy, as girls generally get rounder and have increased body fat. These changes can serve to extra enhance dissatisfaction among adolescence girls .During puberty, peers can affect body image as well as psychological health. Some girls can become very self-conscious about their weight, which reduces their self-esteem. During that time, girls are susceptible and sensitive (Huebscher, 2010). Having a distorted view of ones body has been linked to low self-esteem among girls, which in turn has been linked to the development of eating disordered behaviour. Research indicates that between 50-88% of adolescent girls feel pessimistically about their body shape or size, while 49% of teenage girls say they know someone with an eating disorder. Furthermore, only 33% of girls say they are the right weight for their bodies, while 58% want to lose weight (Croll, 2005). In contrast to males, females are much more likely to think their current size is too large because they are exposed to thin models on TV, magazine and show lastly, it indicates that for girls, the way they look is the most important pointer of self-worth .During teenage years, some girls go through an awkward phase as their bodies begin to vary, and they become self-conscious. In another survey by the American association of university women (1994), only 29% of the adolescent girls surveyed expressed self-satisfaction, while more than half of the boys felt good about themselves. (Huebscher, 2010) It has been said that more than half of adolescent girls are or think they should be on diets, especially when they go through puberty. This makes sense, because many young females experience weight gain as puberty start. This leads many young women to desire to lose the heaviness in a try to conform to societal expectations (Huebscher, 2010) Body dissatisfaction, the individual assessment of ones figure or body part, has been conceptualized to be a vital part of body image disturbance  .In three large community-based studies, the proportion of adolescent girls reporting body dissatisfaction varied between 24 % and 46 %, where the respective proportions of boys ranged from 12 % to 26 %. Body dissatisfaction appears to either remain stable or increase during adolescence among girls. Among boys, body dissatisfaction has been reported to either decrease or remain stable as they move towards maturity. However, boys are nowadays known to be under increasing pressure to meet their unlikely lean and muscular body ideal. (Makinen ,2012) Body mass is the most reliable biological factor correlated with body dissatisfaction, although the relation seems to differ between genders. Boys have been reported to feel dissatisfied with their bodies when either below or above normal weight, and to be most satisfied when they are of regular weight. In contrast, girls showed a positive linear relationship, such that their body dissatisfaction increased as a function of body weight. Dissatisfaction with ones body tends to manifest in attempts at weight loss in girls, whereas dissatisfaction in boys can either appear as weight gain or weight loss. (Makinen, 2012). According to Davidson McCabe (2006), a poor body image may hamper adolescents development of interpersonal skills and positive relations with other boys and girls.For instance, physical attractiveness has been found to impact on peer relationships all the way back from elementary school, with attractive girls engaging in more positive social interactions than less-attractive girls.There is a relationship between body image and psychological functioning during adolescence.Lastly, they found a strong association between body image concerns and low self-esteem among adolescent girls, which has lead to constructions of body image as an impoltant aspect of female self-esteem . The family plays an important role in the influence of eating behaviors of adolescents, especially girls.Children learn their morals and values from their parent or guardian, and many times model their behavior based on their parents In regard to healthy eating, each family constructs what they feel is necessary and correct in terms of nutrition .Parents or guardians have an important role in a childs life in regards to how to eat, what to eat, and the portion size, which has the potential to influence a persons life-long eating habit and nutritional understanding. Family environment also could influence an adolescent girls self-esteem due to weight or shape-related criticism by family members or others.The research indicates that family members who criticize their adolescent daughter contribute significantly to body dissatisfaction .As adolescent girls go through the changes that puberty brings, family members sometimes say negative things that can contribute to their adolescent daughter feeling sad, depressed or convinced they must lose weight to make their family love them. 19 percent of high school girls replied receiving direct encouragement from parents to diet . Research indicates if a member of a family stresses an individual within the family to conduct a diet, he or she may develop low self-esteem or body image. Within the family realm, children may feel the direct pressure to meet the demanding standards in their education, sports, and peer relationships, which may result in poor body image and selfesteem (Green Pritchard, 2003). Parents who give parental feedback in terms of dieting, may have a tremendous impact on their adolescent daughters overall development of body satisfaction (Green Pritchard, 2003). Therefore, if an adolescent girl has a mother who is very critical about weight control, and stresses that looking thin is the only way of looking good, it is known that the adolescent will model her weight control behaviors in order to lose weight. The adolescent girl may stm1 to think the same way as her mother and likewise believe the only way a person is attractive is if they are thin. Because of the beliefs adolescent girls learn from their mothers, it has been said that girls whose mothers diet and are concerned with their weight and shape are more likely than their peers to develop unhealthy weight control and practices (Field et al., 2001). The amount of media exposure an adolescent girl receives also can affect the way she perceives her body and can lead her to become dissatisfied and believe she needs to diet. The media portrays an image that if you fit the thin ideal, then you are more outgoing, successful, popular and satisfied, which are not attainable for those who do not fulfill the ideal of being thin .The media also does not show that airbrushing is almost always used to modify appearances .So when adolescent girls look at these distorted images, they do not realize that a computer has helped create the thin, beautiful model who does not look that way in reality . (Green Pritchard, 2003). The thin ideal is communicated through societys stereotype of obesity, meaning that being fat is bad and thin is good . Dealing more with magazines and seeing frail thin air-brushed models can make an adolescent girl want to look like that. Magazines targeted at female adolescents are full of images of young, slim, attractive, blemish-free females with small waists, large chests, and only ever-so-slightly-rounded hips.Disproportionate dolls also give off a negative body image for young teens. If Barbie were real, her neck would be too long and thin to support the weight of her head, and her upper body propOliions would make it difficult for her to walk upright (Croll, 2005). RATIONALE Many college students especially female suffer from disturbed eating behaviours such as dieting and striving for slimness. Body shape is one of the most important concerns among females .the rationale for choosing this topic was to aware the society, parents and peers not to criticize others body shape and eating behaviour. Parents and society criticize adolescents specially girls due to overweight or too slim. The purpose of this study is to find out the relationship between body shape and eating behaviours among college students. In Pakistani society the ratio of disturbances in eating habits is increasing day by day it is now one of the most prevalent mental health issues resulting from psycho-social conditions. With day to day development and progress in field of health a countless number of patients suffering from severe mental disorders visit hospitals and clinics for the treatment. Unfortunately there is no concrete information available regarding the prevalence of disordered eating behaviours so far in Pakistan. So far no efforts have been made to overcome the maladjusted eating behaviours in society. In this modernized culture of 21st century, females having zero size physiology are considered to be ideal. We might even say that it is the culture that idolizes role models who represent anorexia. Our children, teens and young adults are influenced by these role models by seeing them in glamorous situations on television, in magazines, on the Internet, in large display-ads at the mall, on billboards and in other public advertising venues. Engrossed in a world filled with the ultra-thin role model, it has become too difficult for regularly-sized girls to feel good about their appearance. This is particularly to be disappointed that our clothing manufacturers design the majority of best fashion out fits for small-sized bodies. Earlier researches has shown that exposure to ultra-thin models in fashion magazines leads to excessive dieting and body dissatisfaction among adolescent girls. Only those girls who already had body-image problems were at risk for negative effects. With emerging trends and concepts regarding body image/body dissatisfaction and the presence of eating disorder in Pakistan. Unfortunately, very few cases have been reported to doctors and mental health professionals due to stigmatization in our society people are very reluctant to admit eating a problem. During the last decade some awareness and knowledge about eating disorder has grown considerably but the concept of disordered eating is still neglected and unresolved in Pakistan. Pakistani media and Barbie doll images plays a crucial role in prevalence of symptoms of disturbed eating behaviour in females. People in Pakistan avoid consulting mental health professionals for their problem, due to stigmatization. Therefore in such a situation current study is an effort to find out the existence of disturbed eating habits and satisfaction level towards individuals body image which can help in future remedies to overcome the health risks especially in youngsters. OBJECTIVES Find out the relationship between body image and eating attitudes among girls and boys Compare the concern for body shape among boys and girls To investigate gender differences in eating attitudes and behaviors HYPOTHESIS H1: There is significant relationship between body shape and eating behaviour among girls and boys H2: Girls are more concerned with body shape than boys H3: There will be significant difference between the eating attitudes of both genders. CHAPTER II LITERATURE REVIEW A study was conducted to examine how body image, Body Mass Index (BMI), and eating attitudes were related among students of age 18 to 26 years old. The samples were made up of 356 students, where 165 were male while 191 were female. Body image was assessed using the Figure Rating Scale. BMI was calculated based on measures of height and weight, and eating behaviour was assessed using Eating Behaviour Patterns Questionnaire. This study found the relationship between eating behaviour and BMI status, only snacking and convenience as well as emotional eating is associated with BMI status. While for relationship between eating behaviour and body image, only body image perception was found to be associated with emotional eating. For relationship between body image and BMI status, body image perception was found to be associated with BMI status. Male adolescents were more prone to be affected by snacking and convenience as well as cultural and lifestyle. Male adolescents were prone to be af fected by body image. Gender did not have an effect on BMI status. This study underlines the importance of being aware of the relationships between body image, BMI, and eating behaviour.(Zofiran et al. 2011) Makinen et al. (2012) conducted a study to examine body dissatisfaction and its relationship with body mass, as well as self-esteem and eating habits, in girls and boys. Body dissatisfaction is often associated with body mass, low self-esteem and abnormal eating habits. Many researches investigating body dissatisfaction and its associations were conducted on females but few suggest that males also suffer from these problems. Participants were 695 girls and 711 boys with age of 17 to 21. The Rosenberg Self-Esteem Scale and the Body Dissatisfaction subscale of the Eating Disorder Inventory were used as self-appraisal scales. Eating data was also self-reported. Results show that girls were less satisfied with their bodies than boys. Boys expressed greater satisfaction when they were underweight and most dissatisfaction when they had excess body weight. The boys reported higher levels of self-esteem than did the girls whereas girls expressed most satisfaction with their bodies when they were underweight, more dissatisfaction when they were of normal weight and most dissatisfaction when they had excess body weight. Their self-reporting abnormal eating habits were less satisfied with their bodies than those normal eating habits. A study was conducted on 235 students who were given the questionnaires of eating attitudes, self-esteem, reasons for exercise, and their ideal versus current body size and shape. Prediction was that boys want to be heavier whereas girls had no such desire to be heavier. Only girls were associated with body dissatisfaction with the concept of self esteem. Specific reasons for exercise were found to correlate with low self-esteem and disordered eating, regardless of sex. The differences were not extremely significant (p Tylka (2004) states that body dissatisfaction is so prevalent among women in our society that it isnt very useful in identifying women who may have eating disorders, women are more likely to have eating disorders when their body dissatisfaction is accompanied by other issues most importantly, a tendency to obsessively examine their bodies and think about how they appear to others. From her study she concluded that about 3 to 8 percent of women have some type of eating disorder, but many women maybe most women are dissatisfied with their bodies. It shows that there are factors such as constant body monitoring that strengthen the relationship between body dissatisfaction and eating disorders and may help identify women at risk. The detailed findings of this research were published in a recent issue of the Journal of Counselling Psychology. In two related studies, Tyke tried to identify factors that strengthen the link between body dissatisfaction a womans unhappiness about her overal l body shape or about specific body parts such as stomach or thighs and eating disorders. One study involved 304 college women and the other 373 women aged 17 to 58. The results showed body surveillance was the strongest factor that predicted which women with body dissatisfaction were likely to report symptoms of eating disorders. Body surveillance involves actions like continually looking at yourself in the mirror to see how you look, Tylka said. Women who do this tend to ignore their internal feelings and emotions and concentrate on their outward appearance. They think of their bodies as objects.For example, some women may ignore their feelings of hunger because they are more concerned with how eating may affect how they appear to others. Tylka discovered that another factor that strengthened the link between body dissatisfaction and eating disorders is neuroticism a personality trait in which people tend to be anxious, nervous, worrying, and insecure. The third related factor wa s having a family member or friend who has an eating disorder. Women who have any of these three factors coupled with body dissatisfaction are the ones who may be most at risk for disordered eating. According to Davis (1999), girls often engage in fat talk, in which they complain and find fault with their bodies. When a girls friends constantly talk about how fat and ugly they are, she may begin to feel the same. This can lead to an unhealthy and difficult cycle to break. Further, friends may encourage each other to engage in unhealthy behaviours such as dieting and eating disorders and even compete to be the thinnest or smallest. Unfortunately, this pressure to conform is perpetuated by media and culture. According to Health Canada (1997), In the western culture, slim is promoted not only as beautiful, healthy and sexy but self-disciplined and good. Attractive people are perceived to be kind, interesting, outgoing, and to have a variety of socially desirable character traits (p.28). Therefore, a cultural value system becomes equated with thinness, and in turn attractiveness, so that anyone who deviates from this ideal may view oneself as incompetent, bad, and ugly. Approximately two-thirds of adolescent girls at any age are dissatisfied with their weight, the proportion increasing with actual weight. Slightly more than half of all girls are dissatisfied with the shape of their bodies, an attitude which also is positively correlated with body weight. Girls are most likely to be distressed about excess size of their thighs, hips, waist and buttocks, and inadequate size of their breasts. Those who are dissatisfied with their bodies are more likely to engage in potentially harmful weight control behaviours, such as dieting, fasting, self-induced vomiting, diuretic use, laxative use and diet pill use. Those who diet are more likely to begin in early adolescence, to be white than black, to be of higher socioeconomic status, to engage in other eating-related practices and to have a poor body image and self esteem. Boys who are underweight are most likely to be dissatisfied with their weight and many with normal weight wish to weigh more. Approximately one-third of boys are dissatisfied with their body shape, desiring larger upper arms, chest and shoulders. Dieting and purging are less likely than exercise to be chosen by boys as methods of weight control. Dieting among boys is more likely to be associated with increased body weight and some sports, such as wrestling. Body consciousness and altered body image are widespread among adolescents, and may be associated with potentially harmful eating practices in both sexes, but more so in girls. (Moore, 1993). This study was conducted to examine the prevalence of eating disorder symptoms and body image disturbance in a group of adolescent females. Two groups were included in this study. One of them was the inpatients diagnosed with mood disorder and other were community group taken from colleges. The study measured attitude toward eating and body image using the EAT-26 and the BSQ-34. There was no difference in the risk of developing an eating disorder between the psychiatric group and the community group (p > .05). ). A significant difference was observed in age (p Johnson, Powers and Dick(1999) found in their studies that 9% of the female college athletes were diagnosed for an eating disorder where as 58% was found at high risk for development of disordered eating behaviour. The same study reflects 1% of male diagnosed as eating disorder and 38% were at risk for developing disordered eating behaviours. Eating disorders have become very prevalent in todays society, especially among college Females. Multiple factors are involved in the development of an eating disorder. This experiment tested the primary research hypothesis that college females are more susceptible to develop an eating disorder after being exposed to pictures of womens bodies. As a result of new research, the testing of males and more minorities was also included in this study. A pilot study involved college females (n=18) viewing a PowerPoint presentation (independent variable) and completing a survey. Pilot data showed no statistically significant effect of the independent variable. The present study found strong correlations relating both genders and their susceptibility to develop an eating disorder: females with a low self-esteem and negative body image, who feel pressure from the media, along with males with high muscle dissatisfaction are more likely to develop an eating disorder. (Hill, 1999) Mousa et al. (2009) The study indicated that young females often experience eating disturbances associated with weight concerns, particularly in Western and developed countries. The ob

Sub Contracting And Partnering And Framework Agreements Construction Essay

Sub Contracting And Partnering And Framework Agreements Construction Essay This course work talks about the subject of sub-contracting, partnering and framework agreements. It further proceeds to evaluate the benefits and disbenefits and assesses the consequences of a possible return to the more traditional model of contracting and sub-contracting within the industry. The work consists of introduction, case studies review, evaluation and conclusion. Partnering can be referred to many different relationships such as single project partnering; multi project, strategic partnering between a contractor and client; the use of a contractor of the same partnering process over many projects as a key building block in total quality management and contractor-employee partnering in the pursuit of safety goals (Kneeland, 1996). The concepts of partnering are, Partnering is a simple way of avoiding disputes; A dispute in this context refers to existing unsolved problems; Partnering involves proactive step to address project problems (Murphy, et al,. 1996). Individual buildings now have to meet more complex and subtle requirements which in turn demand the use of specialist sub-contractors, as the main contractor cannot and would not hope to carry all the works involved (Rietveld, 2004). Contracting firms exist in many different shapes and forms. It is possible to discriminate between contracting firms in terms of their size as well as by the nature of their business. They range from the very small to the very large. Whatever the size of the individual firm it will fall into one of the following categories: general building; specialist trade; specialist maintenance; building and civil engineering, and civil engineering (Headley and Griffith, 1997). In 1988 standard method of measurement for construction cited about 300 work sections, which reflect massive increase in the use of specialist sub-contractors in present construction projects (Rietveld, 2004). The prime aim of integrating the construction teams as suggests in the Reports of Eg an (1998) and Latham (1994) are to convert unnecessary costs into lower price for the clients and create higher assured profits for the materials and service suppliers (Cain, 2003). Long-term of design, production and supply-side partnerships are essential to the introduction of the supply chain management tools and techniques demanded by the Egan Report. The elimination of waste in the utilization of labour and materials as prescribed by the Latham report, 1994 (Cain, 2003). CASE STUDY REVIEW In a project environment, production and services meet. The location of the role of the project actors and the way in which they are linked are fundamental features for project management system beginning with application of organizational structure and delegation of duties, through some of the more sophisticated analysis and decision-making (Pryke, et al., 2006). The construction industry in UK has being accused for its wasteful, inefficiency, and ineffective execution of projects to meet clients objectives and needs, and how it differ from manufacturing industry. The concerns normally focused on areas regarding profit margin, its clients satisfaction and disintegration of the construction teams and procurement process (Anumba, 2000). Latham report (1994) identifies that low productivity, poor value for money and unsatisfaction of the clients objectives are elements of uniqueness, immobility, and variety causes of fragmentation in the construction industry when compared to manufacturing industries. Comparing the construction industry to other sectors, construction is unsophisticated in its approach to the supply chain. It can learn from the experiences of manufacturing industry, where there are standardization and efficiency to meet the customers demands (Egan, 1998). The need for UK construction companies to become more efficient is to follow the recommended management systems in Egan (1998) and Latham (1994) Reports to become more efficient and to improve productivity. The construction industry must be innovative and respond to change and new challenges before it can have potential improvement in aspects of the construction and design processes (Pryke, 2009). Sub-contracting in its own nature encourages fragmentation (Cox and Townsend, 1998). The uncertainty of the main contractor obtaining continuous work with the need to accommodate the different features and requirements of each project brings separation of the teams. Egan (1998) and Latham (1994) recommend reformation of the construction industry through partnering, when they observe there is disintegration between design and production process. In 1922, the first Standard Method of Measurement (SMM) specified only 16 trades in the text, but in 1988, the seventh edition of SMM (SMM7) included 300 different trades which reflect massive increase in the use of specialist sub-contractors in the present construction projects. This movement in the UK reflects many socio -technical economic movement within the industry (Rietvelde, 2004). Advancement in technology and introduction of sophisticated new materials in the supply organizations, method of production and erection sometimes, require new skills and expertise, hence the evolution of sub-contractors to offer these services to the main contractor (March,2009). In supply chain strategy, what to be sub-contracted and what should be done in-house need to be addressed properly. Activities that should be sub-contracted must be those which are not strategic important of the company and it cannot carry it out better than its competitors and is not anticipated that in the future it will improve its importance (March, 2009). A framework is a general term use for agreements that set out terms and conditions for making specific purchases (Edkins, et al., 2009). Framework Agreement has been design for use in both public and private sectors. It is beneficial to construction procurement system in achieving reduction in transaction costs; long-term relationship improvement; better value and greater wealth and risk solutions. It is the principle of applying Rethinking Construction in developing strategic relationship with the supply chain over a long period (Construction Excellence, 2008). Partnering, framework agreement and supply chain management are potential form of integrating the construction team to improve productivity reduce costs and meet a target time; create value for money and satisfy the clients objectives (Pryke, 2009). Supply chain management involves all parties which will contribute to the execution of a project from raw materials and component suppliers, design and client teams, and service providers, right from inception to commission stages (Cox and Townsend, 1998). Partnering in BAA, T5 project, contractors and suppliers worked closely in an integrated team. The benefits of the approach include the necessity to maintain one set of system record and joint quality control system; improved working condition for workers and higher level of safety on site and it encouraged innovation (Pryke, 2009). The Framework program to partner with suppliers provided them opportunity to learn and they included incentive performance targets which challenged them to make continuous supplies for every year during the five years period of the project. In 1998 BAA recruited Tony Douglas as the group supply chain director when BAA had 26000 suppliers with 23 different processes and 17 different systems for managing the transaction, 24 different architects, 23 costs consultants, and more than 70 external project managers and 340 suppliers (Potts, et al., 2009). In 2002, BAA developed second generation of framework Agreement and achieved more accurate project costs and implemented best practices and worked with suppliers in longer-term relationship which did not exist in UK construction industry during the past decades (Brady, el at., 2006). Lean Thinking by Womack Jones (1996), compared the performance of automobile manufacturing companies, those who were operating under traditional method with those who resolved to the then lean production system. The finding was that Japanese Toyota plant was twice productive and three times as accurate as the US General Motors plant by adopting Just In Time (JIT) system of supply, using 40% less manufacturing space and defects were three times reduced. Because of the success of JIT supplying system carried out by Toyota, which is framework agreement, other manufacturing companies follow their suit. The result demonstrates that JIT is not only about delivering of materials, but also to improve management as a whole (March, 2009). Framework agreement encourages collaboration between all key parties and personnel involved in the program of projects to achieve economic benefits and involve contractors at early stage of the project to develop efficiency of work (McKee, 2005). Initially the agreement may be between the client and the service provider, but the service provider may enter into another framework agreement with other service providers in the supply chain to create web that interwoven the major project participants. it contains provision which determines the rights and responsibilities of all the parties involved in the project. The objectives of framework agreement may not be achieved overnight, but its implementation will improve productivity and integrate the teams in the construction industry (Potts, 2009). The light of integration and collaboration as recommended by Egan Report Rethinking Construction and Latham Constructing the Team is rapidly arising in the construction industry during this mille mium, if maintained may set the industry abreast with manufacturing companies to achieve standard and quality of work (McKee, 2005). BAA is the leading implementer of Egans report (1998) and Latham (1994). BAA reduced costs by 10%, defects by 20% and cutting accidents on site by 20%. Construction time prediction rose to 20% through lean construction in T5 project (BAA, Capital Projects). Through contribution of collaboration and integration of all participating teams in partnering, BAA was able to achieve the Health and Safety Award in 2001 (Pryke, 2006). Perth and Melbourne airports applied the supply chain strategy and linked with UKs supply chain team which corresponds with BAAs primary product categories, and were successful to complete within time and budget ( Lee Richard, al et.2002). Charter Institute of Purchasing and Supply, have identified how BAA used professional purchasing team from seven different purchasing departments. 27 different purchasing processes,11 different accountancy systems and more than 12,000 suppliers which projected BAA to win Kellys Award for excellence in purchasing and supply service. The development, the design and the engineering teams in AMA have recognized the importance of partnering and intended to work together to identify the business needs and focus on solution and developed them and have balance in costs, time and quality of work when they undertake a project (Construction Excellence, 2004). BAA executed the extension of the North Terminal (NT) project successfully on schedule through teamwork and management was flexible with the responsible participants. Partnering and framework agreement was the process which made it possible for the company to work successfully in such confined environment without obstruction and destruction. It could have faced delay in cladding on the outside of the building which coincided with wettest and windiest period, but, because understanding among the teams, the procurement route was changed easily (Potts, et al., 2009). During the past century, construction was procured through the use of separate contracts for design and production. BAA could have 2 years time overrun and 40% costs overrun if it had adopted the traditional approach of project execution, but completed on scheduled time. The T5 project was a complex which added 50% capacity to Heathrow Airport, commenced in December 2002 and completed in March 2008. Professionals were employed to share ideas, knowledge and information with other colleagues in the other professions (Potts, et al., 2009). The agreement signed by BAA with the suppliers was clear and was based on a cost reimbursable form of contract, profits were ring- fenced and BAA retained the risks. The core value of the agreement are team work, trust and commitment, and the team members were encouraged in order to drive out all unnecessary costs, including claims and litigation which boost productivity level (Douglas, 2005). BAA learned from historical events of construction projects, such as British library; upgrading of the West Coast Railway Line; London Underground Jubilee Line extension; the Scottish Parliament building and the new Wembley Stadium, and was armed against the mistakes and difficulties they encountered (Potts, et al., 2009). Slough Estates experimented supply chain management process through executing contracts in 1980s and early 1990s when building designs were becoming sophisticated and new materials and new technology were introduced. Skills from architects and specialist contractors and project management teams were required from outside. New era began when the in-house construction teams were retained to carry out the works, and the caliber of the team was improved in which the company won BCO Award for its work through partnering and frame work agreement which constitute the supply change management (Pryke, 2009). The company experiment all the procurement methods including Traditional, Management Contracting and Construction Management methods which are discussed later. However the overall result was unsatisfactory, because overspending for rectification of unacceptable level of defects developing from its projects was high (Potts, et al., 2009). In 1983, the British Property Federation produced its own procurement system to pioneer reformation in the construction industry through introduction of project management profession and consultants were perceived by majority in construction industry as over- bureaucratic and failed to embrace the industry in collaboration manner ( ). Slough Estates Company failed when it first introduced the supply chain management in 1980s and early 1990s. There was no link between specialist contractors and architects or with the consulting engineers. There was no relationship between the parties except the legal binding instruction as provided for as architects instructions (Rimmer, et al., 2009). The company observed that there is no upstream relationship between the contractors and the client during design stage, the client brief the architects and engineers about what he wants and they convert the information into drawings and specifications and transfer them to the contractor. The projects were won on competitive basis without any prior idea or negotiation, the lowest bid was selected. The contractors have no meaningful upstream relationship with the client to work with their downstream relationships with production and service suppliers and it could not allow in-house to continue (Rimmer, et al., 2009). Supply chain manag ement can be improved if clients are willing to negotiate with the contractors and specialists at the early stage (design stage) of the project. All parties in the supply chain should be consulted during the design and decision making stages. Pryke Stephen, (2009) therefore concluded that UK traditional form of procurement is a weak platform from which to add value and reduce cost through supply chain management. Slough Estates observed that Management Contracting (MC) is similar to traditional method but the management contractor has better opportunity to influence upstream relationship with the clients, particularly at the design stage but has no financial interest in the payment of the contractors. His duty is only to concentrate on programming and planning of the project, and defining the role of each player in the construction teams. It encountered a lot of problems when it experimented MC, and shifted to Construction Management (CM), though it is better than MC, the company did not have constant flow of large projects to maintain the recruitment of large in-house management team. CM was better because it allows early involvement of the package contractors and created an opportunity for all parties to take the initiative to involve their own supply chain in the process (Pryke,2009). The strongest platform from which supply chain management can develop is the Design and Build form of procurement where the contractor has relationship with both upstream and downstream parties and in position to add value to work and reduce costs (reference). Contractors are brought on at the initial stage of the project and can deliberate with the architects, engineers and quantity surveyors for a potential framework agreement and partnering (Pryke, 2009). Supply chain Private Finance Initiative is structured to remove any hindrance that will prevent effective relationship among the participating parties. The contractors have full control over finance and design and facilities management expertise within their own teams. There is continuous and systematic improvement and effective partnering arrangement when contractors are able to work on series of similar projects. Construction industry is now matching with the manufacturing industry in terms of supply chain management. Design an d build and PFI have placed construction industry in a position where it can perform better and unnecessary cost of wastes in rectification is reduced (Pryke, 2009). Research conducted on 300 projects by University of Reading discovered that Design and Build projects delivers better quality of work than Traditional method when the projects are complicated and involves high technology (Bennett, Pothcary and Robinson, 1996). During the innovation of Egan (1994) and Latham (1998) reports, Building Research Establishment (BRE) launched a productivity sampling for construction sites (CALIBRE), Slough Estates employed their services to assess two of its sites, and the result showed that collaboration and better construction methods produced about 55% of value producing hours which was low and the cause was from errors in designs, replacement and repetition of work, defects rectification and delays in supply of materials. Slough Estates has found that implementation of changes required information and knowledge sharing across the supply chain (Pryke ,2009). Construction industry is now realizing the necessity to changes the current working practices and attitudes (Pearson, 1999). Organizations such as Ministry of Defense and Tesco , together with BAA, Balfour and Tarmac have developed supply chain management techniques to improve their supply base which has being practiced by other organizations (manufacturing) long time ago and increasingly improve their competitiveness global market. The supply chain management in manufacturing industry involves all the activities associated with the processing from raw materials to the completion of the finished product for the client customer. Construction industry defers from manufacturing industry by lack of standardization, because it does not consists of stable group of interacting partners to deliberate on improving product quality and efficiency of production (Pryke, 2009). The impact of supply chain on construction sites activities is to reduce the cost and the duration of the activities to b udget and time constraint, through establishing a reliable flow of materials and labour on sites. The application of supply chain management in the construction industry requires serious effort , which entails developing upstream integration in the design and production process and operation to link the process into a chain that would increase the opportunity to add value and reduce total cost. With conventional procurement, which is used in both public and private sectors, the majority of the risk is apportioned to the client. The public sector project team is encouraged to produce a project for the cheapest possible initial cost without regard for the long-term maintenance or running cost (Cartlidge, 2006). The report of Mott MacDonald (2002) states that the public sector procurement managers have been over optimistic and naà ¯ve in their estimates of cost and time of large and complex construction projects. This pattern of inefficiency brings the rationale of introduction of alt ernative form of procurement, with less risk for the public sector (Cartlidge, 2006). This harnesses the private sector expertise such as Public Private Partnership. Private sector organization performances are viewed as more efficient than sector organizations. They are more discipline by market force and competition (Cartlidge, 2006). As common as it is to most large public sector providers the National Health Service (NHS) has suffered from the usual problems of late delivery and cost overruns. One of the main challenges to NHS capital procurement is disintegration of the NHS client base for specific healthcare schemes. Several health trusts have responsibility for the delivery of the schemes with differing level of expertise and experience in capital procurement. The solution to the problem is the departure from the traditional NHS procurement method to a procurement known as NHS ProCure21, which is framework agreement with its materials and services suppliers (Cartlidge, 2006). EVALUATION Evaluation of benefits and disbenefits partnership and traditional model of contracting is carried in terms of time and costs saving, quality control, health and safety on sites, value for money and risk management. BAA T5 project could have two years overrun and 40% costs overrun if traditional approach was followed (Keith, et al., 2009). 10 30% cost was saved to BAA on the budget for mechanical and electrical materials and equipment. The Buy Club was early engaged in design stage which promoted lean manufacturing and installation (Keith, et al., 2009). Early agreement on benchmark prototypes with an open book approach reveal issues before they become problems. Collaborative agreement avoids waste of resources (Standing, 2001). Culture has an impact on supply chain manage. The limiting issues are: clash of cultures; lack of trust; lack of coordination between teams; differing procedures and attitudes, and relational risk associated with self-interest focus (Elmuthi, 2001). Partnering has works for the entire project team in the US Army Corp of Engineering; owners. Contractors and design firms all attest to the benefits. Results have exceeded their expectation over 90% of the time in 100 projects. Schedules were shortened and costs fall. Value engineering opportunities are more likely to be identified and implemented (Davy, et al., 1996). MCI Constructors places a heavy emphasis on efficient project management and on prompt identification and resolution of disputes while attempting to avoid litigation at all cost, state: We found that the most successful way to achieve these goals is to utilize partnering (Mitchell, et al., 1996,.53). in the new handbook on partnering, the American Institute of Architects and the American Consulting Engineers Council note that The benefits are clear: Projects are completed on time, within budget, to high standards, and to the satisfaction of everyone (Davy, et al.,1996, p. 290). Traditional construction is fragmented, w hich is solely defined by organizational boundaries (Pryke, 2002). The management using supply chain approach, improves knowledge for academic and practice, which contributes to the management of projects in construction (Pryke, 2009). Leverage affects the flow of information and knowledge throughout the network of actors who constitute the supply chain. It also has an impact on how risk is been transferred fairly, unlike in the traditional process (Cox, 2001). The potential of supply chain is presented for long-term to develop over time and improve and in so doing provide better business solution for the clients, better project outcome for the stakeholder and higher level of profitability for the supply chain members(Pryke, 2009). The concept of supply chains and their management, helps to assemble groups of suppliers and contractors and manage them in a way that emphasizes on value and cost. The groups collaborate to share information and knowledge. They manage and share risk in a manner that is equitable and transparent (Pryke, 2009). The 1994 Latham Report indicates that the level of unnecessary costs generated from inefficiency of use of labour and materials was around 30% of the initial capital cost. Involvement of the specialist contractors and suppliers in the design from outset, means abandoning all forms of traditional procurement which delay the appointment of the specialist constructors, sub-contractors and manufacturers, until the design is well advanced. The traditional forms of sequential of appointment are replaced with appointment of integrated design and construction supply chain from the inception period (Cain, 2003). Sub-contracting in supply chain management should be revisited, because smaller companies are less likely to offer apprenticeships and who would train for the future. In selecting suppliers and sub-contractor in the supply chain many factors should be considered. The location of the project and its proximity to the supplier. The experience of the sub-contractor working in such environment and if he/she can recruit qualified people living in the area or they may be brought in for the during of the project. Accommodation in close proximity for the imported personnel who would stay on the job for long time ( March, 2009). Many case studies revealed that framework agreement is achieving better value of work year by year during the past decade. Though the process is expensive, it does not re-advertise for applying/bidding and awarding of subsequent contracts, therefore great amount of costs is saved. It is able to establish objectives and targets and monitor performance of project and compare successive projects and transfer lessons from project to project (Constructing Excellence, 2005). Partnering is a management system that is based on collaborative approach to work. It is different style of working when compared to the traditional approach which was formerly common in the construction industry. It achieves greater value for money for the client and higher profit for the companies involved, and improves quality of work and is more predictable for project completion ( Bennett and Jayes, 1998). Some the attributed benefits of partnering are: Improved communication among participating parties; better working environment created; reduction of adversarial relationships; Less litigation; Fewer claims; better control over health and safety issues; Improve decision-making that helps to avoid costly claims and saves time and money (Fryer, 2004). Prime contracting(sub-contracting) has been used effectively for high value complex facility procurement projects for many years. It was selected as the procurement model of construction and maintenance services for the defence estates in the 1997 Strategic Defence Review , when it was decided that a more effective and efficient process was required the billion pounds a that the Ministry of Defence spends on its estates (Fryer, 2004). Benefits acquired by MoD include: Easier fault reporting; continuous improvement and innovation; consistent approach across allestates in England and Wales; greater emphasis on quality control and checking as a direct result of a reduction in bureaucracy (Fryer, 2004) CONCLUSION The involvement of the specialists at design stage enabled BAA to eliminate time overrun and cost overrun (Pryke, 2009). There is no production line in construction, hence the difficulty of transferring of this manufacturing-orientated approach. Nevertheless, all other construction companies have to follow the footsteps of the initiators to improve value for money, meeting time constraints, meet budget and quality and lift the industry in high esteem in terms of investment. Supply chain enhances good relationship among the participating teams through integration (Egan, 1998). Despite the impact of the reports of Egan in 1998 and Latham in 1994 there are traditional barriers to reform is proving unassailable. It is recognized that the clients, especially their internal professional advisors within their procurement groups were refusing to change their traditional, sequential procurement practices (Cain, 2003). The inevitable conclusion of the foregoing is that the construction industry is unlikely to be able to transform itself across the board by using SCM-type technique, unless sufficient private clients are persuaded to provide the leadership such as provide by Slough Estates in the 1990s. furthermore, Government and public sector clients need to keep their nerves and let SCM-friendly process like PFI mature into the world class delivers of projects they are capable of becoming (Pryke, 2009 p. 159). The previous specialized knowledge that are trapped within small specialist sub-contractors and suppliers can now become available to clients and designers in a way that is not previously possible (Bresnen, et al., 2009). From Latham (1994) and Egan (1998) there are indications of problems facing UK construction industry. The problems are fragmentation, adversarial relationships, project uniqueness, separation of design from production and competitive tendering. The use of clusters embedded within a partnered supply chain managing approach is cited as solution to the problem (Gray, (1996). It is an improvement of eliminating waste when specialist sub-contractors are brought in during design stage as it is in supply chain management (Morledge, et al,. 2009). It is suggested that where there is a context in construction, involving routine risk minimization coupled with transaction cost emphasis, and this simply creates a situation where costs are cut to achieve competitive status; value added may also be reduced and continuous improvement is unlikely to flourish (Pryke, 2009). Risk comes to rest in the supply chain at the position where leverage is dominant on the part of transferring out project actor. Edkins et al., 2009) suggested that economic power is not relevant to supply chain members and that the power or leverage exercised is supply chain specific and related to the power of other firms within the supply chain. Construction needs structure that provides collaborative relationship and which will maintain the flexibility demanded by the business environment (Smyth and Pryke, 2008). Supply chain management provides means of managing the players comprising the project coalition without the need to return direct employment and management which has improved unsustainable in the British construction industry of the twentieth century (Latham, 1994). The function of supply chain observes that, network of actors linked by number of sophisticated relational linkages (Pryke, 2006). Communication network is more important to the industry, its firms and its clients in the supply chain than the size of the firm. The distance that information or knowledge must pass to reach the actor wh o would handle such material affects the quality of such material on arrival and attitude of the receiver on arrival (Pryke, 2009). More education and motivation is required to maintain partnering, framework agreement and supply chain in the construction industry. As suggested by the government sponsored committees (Egan,1998 and Latham, 1994) reports, this is only possible way standardization. All construction team should participate in the development of partnering strategy for the project for effective result (Davy, et al., 1995). All stakeholders of a construction project should be committed to partnering. Every stakeholders interest should be considered in creating mutual goals,