Tuesday, May 26, 2020

Outlines For Research Papers

Outlines For Research PapersOutlines for research papers can be an effective tool in completing a project or homework assignment. However, before you start outlining your paper, you must have a good idea of what kind of outline you need. The three general types of outlines are:First, a general outline would include the main body of the paper, plus a few pages to give background information. A detailed outline should be the last part of the paper. It includes the conclusion and sub-headings. You could even include notes or lecture notes as an addendum to the outline.Sectional outlines are not specific. It is very easy to write a brief outline for research papers. However, it is far easier to create a detailed outline which can be used to gauge the flow of the paper. You can just summarize your main points and then describe the area you want to discuss further.Using a paragraph outline is useful, but it is not a great outline. It does not have any place for information. Any information given can be given in the body of the paper. A general outline is useful if you want to give some general information or data and then go into detail later.An 'announcement'document outline' is similar to a paragraph outline, except that it has very little information and often no conclusion. Many people use this type of outline to announce their end of year or college projects. It is a great way to get students excited about the topic of your project. However, it may not be used by professors or peers. For them, an 'explanatory memorandum' is more appropriate.You can create an outline for research papers yourself. All you need is a typewriter and some paper. Keep in mind that a lot of writing time will be spent writing an outline. Be sure to include all of the information you want to cover so you can get around quickly in the future.After you are done writing an outline, you will have to rewrite the outline several times. There is no way to edit your outline and later insert infor mation in it. In order to make changes to the outline, you will have to re-write the entire outline and the body of the paper. For this reason, outlines for research papers are a great way to get ideas and move forward quickly.

Tuesday, May 19, 2020

Human Trafficking The Biggest Crimes That Is Held All...

Human trafficking is one of the biggest crimes that is held all around the world continuing today. What is exactly human trafficking? It is the illegal movement of people, typically for the purposes of forced labor or commercial sexual exploitation (Healy, 2012). Many young girls are being taken from their homes and may never return. Also men and women are being trafficked. This happens in areas like fishing boats, construction sites, farms and factories, and brothels and private homes (Healy, 2012). It is shocking to know only one out of a hundred human trafficking victims get rescued. Out of those hundred people, 80% of them are known as sexual slaves. Out of that 80%, 21% of those victims are children. Human Trafficking is one of the†¦show more content†¦There are different types of common human trafficking. Some of those are bonded labour, forced labour, hazardous or exploitative child labour, sex trafficking, child sex trafficking, forced marriage, involuntary domestic servitude, and child soldiers (Healy, 2012). Bonded labour is when someone has to work for an individual because they have borrowed money from them but has never paid them back. Forced labour is when someone is forced or vulnerable to work for someone but is not free to stop. These people who are affected by forced labour are usually in poverty or their illegal immigrants (Healy, 2012). Hazardous or exploitative child labour is when children are forced to work at a young age, which they miss out on their childhood and even schooling. This is both physically and mentally and also socially dangerous for young children. Sex trafficking is when an adult is forced to have sexual encounters with another individual (Healy, 2012). Child sex trafficking when children are oppressed to the sex trade commercial. Forced marriage is when either one or both are married without his or her consent. Involuntary domestic servitude is when an individual becomes a worker for someone else and they are un able to escape. Last but not least is child soldiers, children are being forced through unlawfully recruitment where they are either

Saturday, May 16, 2020

A New and Better Life through Rebirth - 666 Words

A New and Better Life through Rebirth In a time of either desperation or contentment, A Tale of Two Cities by Charles Dickens communicates the rebirth going on in the era of the French Revolution in two cities: Paris and London. The theme of resurrection or rebirth is seen throughout the book. No matter what happens in the book, everything goes back to the one major theme of being RECALLED TO LIFE (14). One could say Dickens conveyed the theme of resurrection in multiple characters being transformed and recalled for the better of themselves, to escape the norm that haunted many at the time, and to leave behind their regretful past. Of the many characters that were recalled in A Tale of Two Cities, one group in particular was recalled for the better of themselves. Dr. Manette is a character that is recalled after living in solitary for 18 years when he was put in jail for unjust reasons. When he is finally found it is obvious that he is very unstable. He suffers from anxiety, dehumani zation, and even goes so far to say his name is One Hundred and Five, North Tower (46). When he sees his daughter Lucy life comes back into him. On another occasion he acts as a hero in order to be of help to his son-in-law Charles Darnay from prosecution. Manette finally has life in him for the book says: For the first time the Doctor felt, now, that his suffering was strength and power (280). He is strong and independent and has been restored to his regular self for the better ofShow MoreRelatedWhat Is Buddhism?1046 Words   |  5 Pagesgiven to a man called Siddharta Guatemala, who lived about 2,500 years ago in Northern India. When he was 35 he found Enlightenment whist in profound mediation, after searching for years. In the next 45 years of his life he spent it traveling through India teaching his way of life. His teaching is known as Buddha-dharma. Traveling from place to place, the Buddha gained many disciples. They also taught of the enlightment, and the chain has continued on to this present day. The Buddha was not aRead MoreThe Great Gatsby by F. Scott Fitzgerald 980 Words   |  4 Pagescontinue to exist. As the novel progresses Nick discovers more about his neighbor Gatsby. Nick learns that Gatsby bought his particular house because it was the closest he could get to Daisy across the bay. Gatsby’s believes his luxurious mansion and his life style is an essential component to help him fulfill his dream. The symbol of the green light becomes even more distinct when Gatsby decides to show Daisy it. He says, If it wasnt for the mist we could see your home across the bay... You always haveRead More What Is Buddhism? Essay1046 Words   |  5 Pagesfirst given to a man called Siddharta Guatemala, who lived about 2,500 years ago in Northern India. When he was 35 he found Enlightenment whist in profound mediation, after searching for years. In the next 45 years of his life he spent it traveling through India teaching his way of life. His teaching is known as Buddha-dharma. nbsp;nbsp;nbsp;nbsp;nbsp;Traveling from place to place, the Buddha gained many disciples. They also taught of the enlightment, and the chain has continued on to this presentRead More Revelation and Rebirth in Helena Viramontes The Moths Essay993 Words   |  4 PagesRevelation and Rebirth in Helena Viramontes The Moths  Ã‚      The famous phrase looks may be deceiving strongly pertains to Helena Viramontess short story, The Moths. The story, instead of focusing the creatures in the title, is actually about a young girl who comes of age as she is faced with the deterioration and death of her grandmother. Even though the title, The Moths, seems to have no relevance at the beginning, these creatures help to portray a sense of spirituality, rebirth, and becomeRead MoreOdyssey Death and Rebirth in the Odyssey1402 Words   |  6 Pagesthroughout the work. In The Odyssey, Homer makes use of many motifs including eating/drinking, Odysseus s anger, bathing, and disguise, just to name a few. However, perhaps the most important of Homer s motifs is the symbolic death and rebirth theme. This motif is used throughout The Odyssey to emphasize the growth and enlightenment of the characters. The first example of this motif occurs with Telemachos early in the text. Telemachos, in book I, is visited by the goddess AthenaRead MoreSylvia Plath Essay Lady Lazarus1395 Words   |  6 PagesSylvia Plath’s Lady Lazarus is an incredible metaphor of rebirth; the whole idea of a new life from death. Plath throughout her life was suicidal and many of her most famous works revolve around the ideas of death being a new beginning and a way of escaping enslavement from many various factors that bind us to life. There is nothing different about this poem from all of Plath’s other works. She as always represents her life troubles through a worldly event in this case the Holocaust. This poem isRead MoreThe Existence Of A Renaissance1404 Words   |  6 Pagesrenewal of ancient Greek and Roman ideas in sixteenth century European culture. The question is, could that be the only renaissance? Many changes also occurred in twelfth century European intellectual and cultural life that could signify a renaissance. Portions of secular and religious life changed to some extent and often these changes sprouted from ancient traditions. However, to determine the existence of a renaissance in the twelfth century, one must define the limitations of what a renaissanceRead MorePaul Fleischm Nature And Life1388 Words   |  6 PagesPaul Fleischman: Nature and Life Antonio Aloia, Caitlyn Coolidge, Sarah Gill, Kim Hudson, Jasselli Luna Birds don t live alone, I told myself. They live in flocks. Like people. People are always in a group. Like that little wooden band. And whenever there s a group, there s fighting. If the people in the group get along, maybe they make good music instead of arguing....That s how life is. I stared at that marching band. Then I got in the car and drove home† (Whirligig 62). This quote from PaulRead MoreEssay Sylvia Plaths Lady Lazarus1350 Words   |  6 Pagestone that reflects the necessity of life and death. Although the imagery and diction and allusions are all dark and dreary, it seems that the speaker’s attitude towards death is positive. The speaker longs for death, and despises the fact the she is continually raised up out of it. From the title, Plath gives us immediately the theme of the poem. The title is a reference to a man in the New Testament that had been dead for four days, and was raised to life by Jesus. Plath uses this literaryRead MoreEssay on Princess Bride: Summary and Analysis657 Words   |  3 PagesThe Princess Bride by William Goldman is a tale that is rendered new into many different scenarios. William Goldman uses lovers and royalty to play the fairy tale role in this book while also using evil. In the book the Princess Bride there’s a beautiful young women named Buttercup who lives on a Farm with a servant named Westley. As Westley is leaving for America for a better life Buttercup admits her love for him and asks him not to leave for America. While Westley is sailing to America is ship

Wednesday, May 6, 2020

Nigeria Is A Country In The Western Part Of Africa. It

Nigeria is a country in the Western part of Africa. It is one of the earliest countries to be exposed to European influence. There are three major tribes, Igbos, Yorubas and Hausas. Social status in the world in very important, It is portrayed in different forms. However, it is crucially used in Africa, the Igbos exhibit their social status with titles. In Chinua Achebe’s novel â€Å"Things fall apart†, he beautifully describes the tragic fall of the Umuofia people of the Igbo tribe in the southern part of Nigeria along the Niger. He talks about his protagonist Okonkwo, a man of strength and weakness, of caliber and pain and of perseverance and shame as he sees his world crumble before his eyes. This paper aims to explain how social status is†¦show more content†¦He neither inherited a barn nor a title, not even a young wife†¦. Any wonder then that his son was ashamed of him? Fortunately, among these people a man was judges according to the worth of his fa ther.† (pg. 8-18) Okonkwo fortunately did not inherit his father’s debts or no title status as many of the men in the village who had become wealthy acquired riches from their fathers. He even had to fend for himself, his mother, sister and father. He was given the opportunity to name a name for himself when he realized he could be hardworking by farming. It was how he got and used the opportunity that mattered to him. Okonkwo understanding the pattern of success, and trying to emulate it went to Nwakibie. Nwakibie is a man described of enormous wealth, Achebe states, â€Å"There was a wealthy man in Okonkwo’s village who had three huge barns, nine wives and thirty children. His name was Nwakibie and he had taken the highest but one title which a man could take in the clan.† (pg. 18 – 19) Okonkwo had a model to emulate that was different from his father. The background story of Okonkwo and Nwakibie shapes the story of how Okonkwo gets his opportuni ty. Okonkwo had gone to him to ask for yam seeds so he could become a sharecropper with Nwakibie yam seeds. Nwakibie already have a notion that the young men of their generation are lazy and won’t work hard. However, he sees something different in Okonkwo as he states, â€Å"I have learnedShow MoreRelatedCultural Assessment : Western Africa Region772 Words   |  4 PagesCultural Assessment: Western Africa Region West Africa is defined by a series of elongated countries that border the Atlantic Ocean, with an exception of Burkina Faso. The countries are small in area compared to the other parts of Africa. Western Africa makes up the largest population cluster in sub-Saharan Africa. West African culture is based on cash crops for export in many of the trade areas along the coast. Many of the West Africans have large incomes due to the sale of their crops acrossRead MoreThe Effects of Westernization Essay example934 Words   |  4 PagesAsia, Africa, and Latin America have all been influenced by the transmission of Western cultural values through direct as well as indirect contact. By means of colonization Asia, Africa and Latin America were particularly affected as Western values were enforced upon the populations by colonial assault. During this era traditional cultural pursuits declined and stagnated in the face of Western conquests. The attitude is much the same now as it was then, à ¢â‚¬Å"However disagreeable the â€Å"medicine† mayRead MoreDeveloped and Developing Countries1618 Words   |  7 Pages Have you ever heard of developed countries and developing countries, or first world and third world countries? Just a basic overview before I go into detail, developed countries have a matured financial system, this includes the US and Canada, Western Europe, Australia, New Zealand, Japan and South Korea. Developing countries are emerging markets across Asia, Latin America and Africa. And undeveloped countries are mainly African nations which remain vastly poor, such as Mali and Somalia. BeforeRead MoreCultural Norms And Practices Are Shaped And Practiced Over The Years Essay1491 Words   |  6 Pagesresult of modernization, the original indigenous practices of the community begin to disappear, and are replaced by ideas from more developed Western countries. Culture is forever changing, and it adapts based on the changes happening within the people of the community and their environment. With modernization, ideas and beliefs that are practiced in Western societies are diffused across the world, setting the standard for behavior that should be commonly practiced in all societies. ModernizationRead MoreBritish Colonize Nigeria Essay979 Words   |  4 PagesBritish Colonizing in Nigeria In the late 19th and early 20th century, Europeans had raced to colonize the country Africa. Great Britain was the leaders at this time in colonizing the land filled with rich natural recourses. These recourses were considered a necessity to the industrialization of the world, specifically Nigeria. During this colonization that Great Britain was doing in their new land, you could imagine that the locals were not too happy about this. The British had no respect forRead MoreMy Family Permanent Resident Status1471 Words   |  6 Pagesnot know was usually my reply, trying to be coy about it. In Nigeria, going to the United States is perceived as winning the lottery, which is ironic because my father won the visa lottery that guaranteed my whole family permanent resident status in the United States. The town my family and I lived in Nigeria is called Ifo. It consists mostly of the Yoruba tribe, although other tribes live there as well. There are 3 main tribes in Nigeria and they are t he Hausas, Igbos and the Yorubas. And it isRead MoreThe Bombing Of Radical Violence1059 Words   |  5 Pagesresponsibility—these attacks have been the most violent in France since World War II and the most violent in Europe since the Madrid train bombing which killed approximately 190. However, our limited scope of attention should also turn to other countries throughout the world, which are experiencing similar and often more fatal events. Since June 2015, Turkey has experienced seven major bombings, five of which were claimed by ISIL, accounting for 229 deaths in the span of 9 months. Major citiesRead MoreThe World Of A Plane Crash1423 Words   |  6 Pages† the tenth episode in season two, demonstrates this aspect of the series very well. The science fiction characteristic of the series is toned down to bring attention to the drug trading in Africa, specifically Nigeria. â€Å"The 23rd Psalm† attempts to inform people around the world how organized crime in Nigeria has affected the lives of many who live there, what they have to do to survive, and the sphere of influence drug trafficking has around the world. The episode begins with Eko (Adewale Akinnuoye-Agbaje)Read MoreChinua Achebe s Life Of Literature830 Words   |  4 Pages Chinua Achebe is a renowned Nigeria novelist lauded for his work in literature. Chinua Achebe has been credited with numerous works of literature ranging from novels to journals. His work cuts across borders, making huge success and accepted globally in the world of literature. Even critics had to accept Chinua Achebe is the greatest our time, such was Charles H Rowell a literary critic issued in Callaloo a reputable magazine. There was no surprise when Chinua Achebe won the 1972 Commonwealth prizeRead MoreCarrolls Interpretation of Corporate Social Responsibility1191 Words   |  5 Pagesis difficult to apply the ideas in the African context due to the country being less stable than the western world that we know. To demonstrate this I will look at the Shell case study in Nigeria and how â€Å"culture may have an important influence on CSR priorities† (Burton et al, 2000). In March 2007 a British national was kidnapped from an oil rig in Nigeria emphasising the issues that large corporations face in foreign countries. To meet the expectation of â€Å"true corporate social responsibility it

A Brief Note On District Health Boards And Southern Dhb

1. Introduction On 1 January 2001, District Health Boards (DHBs) were established under the NZ Public Health and Disability Act 2000 (Kloosterman, 2010). There were a total of 21 districts health boards and Southern DHB is the first board formed as the result of the combination of two districts, Southland and Otago DHBs (Southern District Healthboard). SDHB was formed on 1 May 2010 and is responsible for most publicly funded primary health and hospital services in those two districts with a population of over 315,000 (Kloosterman, 2010). This report investigates the biggest fraud case committed by a state employee against a Government institution in New Zealand (Otago Daily Times, 2008), Otago District Health Board, which went†¦show more content†¦Sonnford Solution that was formed by Harford was alleged by the Serious Fraud Office (SFO) that the company only acted as a front for their well-planned fraud (McDonald, 2009) had charged the company 198 invoices over the six years period for supposedly insurance-type services related to the provisions of IT licenses, services and support that was never provided by the company to the hospital (Peart, Otago Health Board fraud investigation: $16.9m siphon went unnoticed for years, 2008). SFO counsel, Robin Bates, said that Swann and Harford had an agreement where Harford would prepare the invoices; Swann would sign them off and then pass them to the board’s accounts department for payment. 10% of the amount (in total $1.7 million) was received by Harford and t he remaining 90% ($15.2 million) was given to Computer South Company which was under Swann’s control (Peart, Otago Health Board fraud investigation: $16.9m siphon went unnoticed for years, 2008). There was also a corrupt payment charge against Swann and Sew Hoy, the owner of Innovative Systems Limited. In between 14th January 2000 and 3rd November 2006, Innovative Systems Ltd received almost $5 million from ODHB for the services and consultancy provided in which the company paid $757,684.89 to Swann’s company. However, there were no invoices generated by Computer South Ltd and there was no justification for any payment by Innovative Systems to Computer South (NZPA, 2007).

The Infinite Box of Legos free essay sample

Growing up, I thought of language as an infinite box of Legos, captivating potential for boundless creation. Today, stories and storytelling remain as perfectly suited to my nature and interests as they were at ten months, when calling for â€Å"more books† was my constant refrain, or at ten years, when spinning epic tales was my favorite pastime. My abiding belief in the power of narrative to heal and educate informs my vision for future scholarship and service. My own â€Å"story† grew within the context of my mother’s inspiring passion for literature. To me, â€Å"mom† will always signify a fellow traveler in the infinite realm of books. Barely able to walk herself, my mom read to me constantly, instilling in me a zeal for stories long before I could grasp the vital importance of language and reading in her life. In my earliest memories, I am nestled with my mom amongst heaps of library books, legs flopping off the couch, head resting in her lap, her voice transporting us across oceans of tales. We will write a custom essay sample on The Infinite Box of Legos or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In stories, we travelled unhindered by the reality of her physical disability. My identity as a reader and writer is rooted in our shared refuge in literature as an alternative form of mobility. At seventeen, I am now the same age my mom was when a traumatic injury left her bedridden, disabled for life. As I excitedly anticipate the next stage of my life, I am acutely aware that she â€Å"attended† college from her childhood bed. Incapacitated by pain and unable to sit in her wheelchair for the duration of class, she listened to lectures, wrote papers, and took exams from home. My mom’s determination to fully engage in life despite suffering such devastating loss at a young age has indelibly influenced who I am and what I value. My kindness and empathy, passion for learning, deep personal motivation, and above all, my literary mind are strengths fostered by the force of her unwavering love. The personal and intellectual gifts my mom has given me are now mine to reciprocate in service to others. I spent three summers teaching language and reading skills to preschool age children as a volunteer mentor with â€Å"Community Reading Buddies,† a program dedicated to early education. Last summer, I worked as an intern with the Aspire Education Project, a non-profit that promotes children’s literacy in low-income areas of Oakland and Alameda County. I cherish connecting with my youngest students; every word we sound out, rhyme scheme we discover, and counting game we play, counts. For children who grow up without the support they need, who go home to find not a single book, nor space to dream, early literacy programs can make a difference. I do not measure my students’ progress by the number of words they recognize or letters they correctly form, but by the sparkle in their eyes when asked to pick out a book to share. This summer, my heart leapt when Mia, an often-uninterested five year old, excitedly jumped up to choose the book that she wanted to read. Mia h ad taken an important step on a path towards finding joy and adventure in reading. I will continue to share the transformative possibilities of literature beyond the realm of academics by working for social justice and with low-income children to promote equality in education. As an avid student of literature, history, and the arts, I hope to pursue my interest in narrative forms in a range of disciplines. The optimism and positive social change enabled by sharing our stories inspires me as a critical thinker, community member and friend. The narratives we find significant, both the long told and yet to be revealed, the personal and communal, bind us to ourselves and to others. I am eager for new opportunities to create meaningful connections between my academic pursuits in college and my passion for the human story.

Tuesday, May 5, 2020

Impacts of Segmentation on Market Growth

Question: Discuss about theImpacts of Segmentation on Market Growth. Answer: Introduction Market segmentation involves the division of the market and the potential customers based on certain similar characteristics. Legge (2009) highlights that a market can be segmented based on shared features like demographical factors, common consumer needs, similar interests or similar consumer profiles. With segmentation, an organization is able to identify the portions of the market with potential for increased sales and hence profits. At the same time, the strategy enables the sellers to treat the selected areas while focusing on a particular area of specialization which is in conformation with identified common needs. It can therefore be deduced that dividing the market enables an organization to concentrate and hence exert more effort on the established target markets. According to Gavett (2014), when a segment is sufficiently managed, there is the likelihood of registering growth in the overall market for the goods or products. In this essay, we highlight the relationship betwee n market segmentation and market growth. Basing the arguments on review of relevant literature, the discussion seeks to establish whether or not segmentation is an ideal approach for enhancing market growth. Segmentation and Market Growth According to the theory of market segmentation, marketers tend to believe that each segment of the market is characterized by a unique need based on the interests of both the business and the consumer. As noted by Jones (2010), organizations tend to exert more effort on the segments of the market which are laced with a huge potential for increased sales and profit. For instance, when a given segment is identified to be productive, the business organization is likely to install strategies which would enhance adequate access to such locations. Such steps may include improving the infrastructure around the area in addition to updating the business-consumer relation strategies. Each of these steps may not only play a crucial role in stabilizing the companys market base but also expands it in one way or the other. Segmentation also enables a business organization to note the portions of the market which may not be ideal for good sales and hence return on investment. By identifying the specific needs, preferences and consumer profiles in a given region, the organizations are able to specialize their supply strategies. According to Craig (2009), the supply of products and services is always meant to satisfy these identified needs as much as possible. With this trend, the business organization lowers its marketing activity rate in the segments with low potential for growth. The resources which could have been used in these segments are therefore diverted to enhance the fertile market segments. This strategy leads to a gradual expansion of the market. Additionally, segmentation of the market enables the business organization to identify the portions in which the consumers experience low levels of satisfaction. The organization in turn uses these outcomes as an appropriate opportunity to enhance the market and hence sales. In order to achieve this, the company may modify their products and services in a manner that suits the needs of the consumers (Jones and Tadajewski, 2016). When the satisfaction in a given market segment is effectively achieved, the business organization establishes a firm grip of the clientele in the given region. With the registered success in this phase, the organization applies creativity and innovation to device new methods which in turn increases customer satisfaction within the target market. This strategy plays a pivotal role in enhancing market growth within a given segment. On the other hand, segmentation may not be considered an ideal approach of enhancing market growth especially when the strategies involved concentrate on one area at the expense of the other market portions. Due to the dynamic nature of the market, the consumer needs and preferences might change with variations in the social and economic status. This therefore implies that there is not specific guarantee a market segment will remain productive forever. As a result, a company may experience a drastic reduction in sales when the consumer reception in a given segment changes due to the encroachment of competitors offering better prices and services. The effect may be worse in case the companys market largely depended on the given segment. It can therefore be deduced that over-concentration in one portion of the market hinders an organization from exploring other options. When other segments are not adequately addressed, a holistic growth in the market base is greatly hindered. Conclusion When a market is effectively segmented, an organization is able to identify the areas with potential for growth. Strategies can therefore be implemented to enhance sales in the identified target market. This in turn enhances market growth. However, managing market segments requires effective strategies which would ensure minimal risks in case of changes in the market trends. In addition to identifying a particular productive segment, there is the vital need for an organization to diversify its marketing approaches. This enables the business entity to establish appropriate alternatives in case the target segment fails to meet the set target and organizational expectations. In a nut shell, segmentation can enhance market growth but only when the right management approaches are installed to accompany the strategy. References Craig, G. (2009) A BenefitBased Segmentation. Journal of Travel Research, 31(1), pp. 3035. Gavett, G. (2014) What You Need to Know About Segmentation. Harvard Business Review, 4(1), pp. 2-17. Jones, G. and Tadajewski, M. (2016) The Routledge Companion to Marketing History. Oxon: Routledge. Jones, R. (2010) The History of Marketing Research. Journal of Marketing, 14(5), pp. 71-80. Kleiman, L. (2010) Competitive Advantage and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory. Australasian Marketing Journal, 12(1), pp. 7-25. Legge, D. (2009) Consumer Segmentation through Latent Class Analysis. Journal of Consumer Research, 10(1), pp. 170-174.